While many still confuse Pinterest with a mood board for cupcakes and wedding dresses, Khriz Zaragoza, known in the digital space as The Pinterest Aficionado, knows better. He’s one of the first Filipino SEO professionals to treat Pinterest like what it truly is: a visual search engine, not just social media.

With a background in traditional SEO and a growing reputation in visual search strategy, Khriz is on a mission to help Filipino businesses, bloggers, and brands unlock long-term organic traffic from Pinterest, an often overlooked but powerful platform.

“Pinterest isn’t about going viral. It’s about getting discovered, again and again,” Khriz explains. “Think of Google Images.”

From SEO Roots to Pinterest Pro

Khriz kicked off his SEO journey in 2015, fine-tuning content strategies and navigating the ups and downs of Google updates. But it was in 2020, while working with travel blog The Travel Scribes, that he had his Pinterest “aha” moment.

“We were chasing traffic through Google, but I saw Pinterest quietly outperforming in certain posts,” he says. “That’s when I dove deep into Pinterest SEO, and never looked back.”

Since then, Khriz has carved a niche as the Philippines’ go-to expert for Pinterest SEO, from keyword research, content strategy, and visual SEO, especially for blogs, online businesses, and passion-driven websites.

Founder of Khrizclusive and Bruvato Marketing

Today, Khriz runs two digital ventures:

• Khrizclusive.com – His personal brand where he shares Pinterest tutorials, productivity tips, and brutally honest insights from the SEO frontlines.

• Bruvato.com – A full-service SEO agency helping global clients grow through organic search, content strategy, and technical audits.

From helping solopreneurs pin their way to passive traffic, to training teams on how to make content evergreen, Khriz combines big-picture thinking with real-world execution.

Why Pinterest SEO Matters (Especially in 2025)

With Google’s algorithm changes getting more chaotic and social media becoming increasingly pay-to-play, Pinterest offers creators and brands a unique sweet spot: search-based visibility that compounds over time.

“It’s not about trends. It’s about timeless content that solves a problem or sparks inspiration,” says Khriz. “Pinterest is where quiet experts win.”

And as one of the few specialists in the Philippines blending traditional SEO with Pinterest strategy, Khriz is leading the charge for a smarter, search-first approach to content marketing.

Work with the Pinterest Aficionado

Whether you’re a blogger tired of chasing TikTok trends, or a business owner looking for sustainable traffic, Khriz Zaragoza offers Pinterest SEO strategy that delivers real results, no fluff, no guesswork.

Portfolio: www.khrizclusive.com

SEO Agency: www.bruvato.com