From 1 November 2026, Shopee Malaysia began displaying clearer expiry information for Paid Ads Credits in Seller Centre. Ahead of 12.12, local sellers should review the validity of paid, free and pre-existing credits, align campaign budgets with realistic demand, and avoid treating unused credits as permanent advertising funds.

Malaysian Shopee sellers preparing for 12.12 can now see clearer information about when their Ads Credits expire. From 1 November 2026, Shopee Malaysia began displaying and tracking expiry dates more visibly in Seller Centre.

The update does not create a new six-month expiry policy. It makes the existing validity period more visible and provides a transition arrangement for older balances that previously showed no expiry date.

What Changed on 1 November 2026?

Under Shopee Malaysia’s official Ads Credits update, newly purchased Paid Ads Credits now show their expiry information more clearly in Seller Centre. Paid Credits from manual top-ups and eligible auto top-ups remain valid for 180 days from the purchase or top-up date.

Pre-existing Paid Ads Credits that previously had no displayed expiry date receive a separate transition arrangement. Those balances remain available until 23:59:59 on 30 April 2027 and will expire on 1 May 2027.

Free Ads Credits generally expire 30 days from the date they are credited. Sellers should still follow the exact date shown in Ads Wallet.

The update applies to local Shopee sellers with an Ads Credits balance and excludes Cross Border sellers. Ads Growth Plan Paid Credits follow the same 180-day validity period.

Why Expiry Visibility Matters Before 12.12

Sellers should not increase campaign spending only to use credits quickly. A 12.12 budget should still reflect inventory, expected conversion, product margin and fulfilment capacity.

Shopee automatically prioritises credits that expire earlier. However, sellers should review Ads Wallet and transaction history themselves to understand which balances are Paid Credits, Free Credits or older Paid Credits under the transition arrangement.

Auto Top-Up settings also deserve attention. Reviewing the top-up amount, campaign duration and expected daily spend can reduce the risk of adding more credits than the store can use.

What Sellers Should Recalculate

Before confirming 12.12 campaigns, sellers should compare expiring credits with a realistic budget. Low-stock, weak-conversion or narrow-margin products may not be suitable simply because credits are available.

The review should connect ad spend with product cost, marketplace fees, discounts, fulfilment expenses and expected returns. Sellers can then decide whether to adjust a daily budget, shorten a campaign, prioritise a stronger SKU or retain part of the balance for later promotions within its validity period.

Expired Paid Ads Credits cannot be refunded or restored. For that reason, expiry tracking should become part of regular campaign planning rather than a one-time check before a major sales event.

Monitor Shopee Ad Spend and Profit with BigSeller

Sellers operating several Shopee stores may need to compare advertising performance without switching repeatedly between accounts. After the required Shopee Ads authorisation, BigSeller Ads Overview can display store-level Ads Balance, impressions, clicks, conversions, spend and return on ad spend.

For a broader operating view, BigSeller’s Store Profit Report automatically fetches supported Shopee advertising fees. Shopee ad expense data is updated daily, with the current day’s amount generally visible the following day. Sellers should avoid adding the same Shopee ad expense manually under custom fees, which could duplicate the cost.

BigSeller does not determine, extend or restore Shopee Ads Credits. The official expiry date must still be checked in Shopee Seller Centre. Malaysian sellers can review BigSeller’s detailed guide to the Shopee Ads updates for Malaysia for additional context.

Use Credits Without Losing Margin Control

The practical issue is not simply whether sellers use Ads Credits before they expire. It is whether those credits are allocated to products with sufficient stock, realistic conversion potential and sustainable margins.

Before 12.12, Malaysian sellers should confirm the expiry dates shown in Seller Centre, review their automatic top-up settings and connect campaign spending with actual store profitability. Clearer expiry tracking is most useful when it supports disciplined budget decisions rather than rushed advertising.

This press release has also been published on VRITIMES