METT Singapore, UPGroup Asia dan The MasterPlan hari ini mengumumkan kerjasama strategik untuk memperkukuh acara korporat dan MICE di Singapura.

METT Singapore, UPGroup Asia dan The MasterPlan hari ini mengumumkan perjanjian kerjasama strategik yang menggabungkan ruang acara mewah milik hotel gaya hidup ini dengan keupayaan produksi AVL termaju daripada UPGroup Asia serta kepakaran The MasterPlan LLP dalam acara perniagaan bernilai tinggi.

Perjanjian ini dimeterai pada 17 April 2026 di METT Singapore, 11 Canning Walk, Singapore, semasa METTUP 2026, iaitu acara rangkaian yang menghimpunkan para profesional daripada industri MICE, hospitaliti dan acara.

Di bawah kerjasama ini, UPGroup Asia dilantik sebagai rakan AVL pilihan bagi METT Singapore, menyediakan penyelesaian audio, visual, pencahayaan dan produksi penstriman langsung untuk acara yang diadakan di venue tersebut, di samping mengaktifkan Venue Management Programme bagi meningkatkan operasi acara di lokasi berkenaan.

The MasterPlan, yang pakar dalam acara business-to-business (B2B) termasuk persidangan, seminar, pelancaran produk, pelancaran media, mesyuarat peringkat eksekutif serta pengalaman pelanggan yang dikurasi, akan berperanan sebagai agensi acara B2B pilihan dan rakan program, dengan menyokong penganjur acara dalam mereka bentuk serta melaksanakan program di METT Singapore.

“METT Singapore has the spaces and the character that corporate clients are increasingly looking for. Our role is to make sure the production side is seamless, so that the technical execution never gets in the way of the experience. Having The MasterPlan alongside us means that clients also have access to programme design and stakeholder management expertise from day one. That combination means clients have everything they need to deliver a high-quality event experience, in a venue that is already built for it.”

— Adam Piperdy, Founder & Chief Experience Officer, UPGroup Asia

“Our clients want venues that can deliver on the full promise of an event: the setting, the programme, and the production. METT Singapore gives us that setting, and working alongside UPGroup Asia means the production capability is already in place. For meeting planners and corporate clients looking for a venue that is both distinctive and operationally ready, METT Singapore delivers on both.”

— Jasmine Ho, Founder & Managing Partner, The MasterPlan LLP

Kerjasama ini mengukuhkan kedudukan METT Singapore sebagai destinasi pilihan bagi acara korporat dan MICE. Dengan penyelesaian audio, visual dan pencahayaan daripada UPGroup Asia yang disepadukan ke dalam operasi acaranya, METT Singapore bersedia menyampaikan pengalaman yang lancar dan berimpak tinggi pada setiap skala acara. Melalui rangkaian pelanggan perusahaan serta kepakaran program The MasterPlan LLP, venue ini menjadi destinasi semula jadi bagi perancang mesyuarat, pelanggan korporat dan jenama premium yang mencari lokasi tersendiri untuk acara paling penting mereka.

“At METT Singapore, we have always believed in creating spaces that bring people together—thoughtfully designed to foster connection, engagement, and meaningful experiences. Partnering with UPGroup Asia and The MasterPlan LLP allows us to bring this vision to life, combining our environment with the production capabilities and event expertise that today’s corporate and MICE clients expect. We look forward to welcoming more organisations to experience all that METT Singapore has to offer.”

— Marcel Li, General Manager, METT Singapore

METT Singapore terletak di dalam Fort Canning Park dan dikendalikan oleh Sunset Mett Sing Pte. Ltd. di bawah Sunset Hospitality Group. Hotel ini mempunyai 84 bilik dan suite, Grand Ballroom seluas 950 meter persegi, Junior Ballroom seluas 360 meter persegi, serta ruang teres luar, sekali gus menawarkan persekitaran berkonsepkan design-led untuk acara korporat bernilai tinggi dan acara mewah.

This press release has also been published on VRITIMES