Cebuana Lhuillier
reinforced its leadership in content marketing excellence by earning five
awards at the Content Marketing Awards Asia-Pacific 2026, hosted by MARKETECH
APAC, making it the most awarded Philippine company at this year’s competition.
The recognition underscores the company’s success in delivering impactful
campaigns that strengthen brand engagement, advance financial inclusion, and
drive measurable business results.

“At Cebuana
Lhuillier, every campaign begins with a clear purpose—to create meaningful
value for the Filipinos we serve,” said Jean Henri Lhuillier, President
and CEO of Cebuana Lhuillier. “Whether we are advancing financial
literacy, empowering entrepreneurs, promoting financial protection, or
strengthening customer relationships, we believe communications should inspire
action. These recognitions affirm that authentic storytelling creates lasting
impact, and we are proud to represent the Philippines among the region’s
best.”

Leading Cebuana
Lhuillier’s victories was the Silver Award for Best Purpose-Driven Content
Campaign for Money Guro: A Purpose-Driven Content Ecosystem for Financial
Inclusion, recognizing the company’s commitment to making financial education
more engaging, accessible, and relevant for Filipinos. The initiative continues
to transform financial literacy into an ongoing conversation, equipping
individuals and families with the knowledge to make informed financial
decisions.

The company also
earned a Silver Award for Best B2B Content Campaign for Kanegosyo Center:
Transforming Education into Entrepreneurial Success, in recognition of its
efforts to equip micro, small, and medium enterprises with practical business
knowledge, mentorship, and growth opportunities. Together, the two
silver-winning campaigns reflect Cebuana Lhuillier’s long-standing mission of
expanding economic opportunities while promoting financial inclusion across the
country.

Completing the
company’s five-award haul were three Bronze recognitions that highlighted the
breadth of its integrated communications strategy. Buwis Buhay: Turning
Everyday Risk into Daily Protection won under Best B2C Content Campaign for
making insurance education more relatable and accessible to everyday Filipinos.
Cebuanamazing received a Bronze Award for Best Brand Awareness Campaign,
celebrating Filipino resilience while strengthening the Cebuana Lhuillier
brand. Meanwhile, Pasasalamat: A Celebration of Gratitude and Financial
Inclusion earned recognition in the Best Customer Retention Content Campaign
category, reinforcing the company’s commitment to building lasting customer
relationships through meaningful engagement and shared milestones.

For Emirosco Michael
Sena, First Vice President and Chief Marketing and Communications Officer of
Cebuana Lhuillier, the awards affirm the company’s belief that the strongest
campaigns are those that create real value for the people they serve. “Our
approach has always been to build campaigns that go beyond visibility and
genuinely make a difference in people’s lives. Every recognition reflects the
dedication of our teams to telling authentic Filipino stories, solving real
customer needs, and communicating with purpose. We’re honored that our work
continues to resonate not only with our customers but also with industry
leaders across the Asia-Pacific region.”

The five-award
performance reinforces Cebuana Lhuillier’s leadership in purpose-driven content
marketing excellence, demonstrating how strategic communications can drive
business growth while advancing financial inclusion. As the company continues
to innovate across its products, services, and customer experiences, it remains
committed to creating campaigns that educate, empower, and inspire millions of
Filipinos—proving that when marketing is rooted in purpose, it creates impact
that extends far beyond the message itself.