For years, the Brillo Awards have stood
as Cebuana Lhuillier’s highest distinction, honoring the loyalty, achievements,
and contributions of Ka Cebuanas who have helped shape the organization. This
year, under the theme “Spotlight is Yours,” the tradition takes on a
renewed focus, putting the people behind the company’s success center stage and
recognizing the journeys, accomplishments, and contributions that continue to
move Cebuana Lhuillier forward.

“What we’re
celebrating goes beyond tenure or achievement. We honor the difference our
KaCebuanas continue to make in the lives of others. No amount of setbacks have
stopped them from showing up, because they understand that behind these
transactions are millions of Filipinos who place their trust in us and rely on
Cebuana Lhuillier every day,” said Jean Henri Lhuillier, President and
CEO of Cebuana Lhuillier.

Among the most
meaningful tributes were the service milestones of KaCebuanas who have
dedicated decades to the company, including this year’s 35-year awardees.
Having witnessed Cebuana Lhuillier’s evolution firsthand, these long-serving
employees embody the commitment, growth, and malasakit that have shaped
the company over the years.

One of the awardees,
Marietta Cabaron Baguio, reflected on the milestone: “Being with Cebuana
Lhuillier is a deeply cherished achievement. I’m grateful for the years of
growth, the people who have been part of the journey, and the opportunity to
continue serving with passion and dedication.”

The Brillo Awards also
applauded KaCebuanas and teams whose performance continues to raise the bar
across the organization, with honors spanning key areas such as Cebuana
Lhuillier Insurance Brokers Inc. (CLIB) Best in Overall Insurance Performance
and Best in Customer Reach, Top Branch of the Year Cross-Sell Champions,
Cebuana Lhuillier Rural Bank (CLRB) Microsavings Top Performing Branch, Best
Branch for Cebuana Lhuillier Jewelry Premium, CX Excellence Award, and Money
Mover of the Year.

The evening’s top
performance honors went to CLH Datu Saber-Marawi as Branch of the Year, Area
502 as Area of the Year, and Region 5B as Region of the Year. The awards
highlighted the teams’ strong performance, commitment, and collective drive to
deliver results for their customers and communities. Peter Cabauatan, Regional
Manager of Region 5B, enthused, “We are grateful for this recognition and
for the opportunity to celebrate what our team has accomplished. More than an
award, it reminds us of the impact we can make for our clients and communities
and motivates us to keep moving forward with purpose.”

Beyond performance and
service milestones, Brillo also honors individuals who embody Cebuana
Lhuillier’s values and spirit through its special awards. The Edna Lhuillier
Heart of Ka-Cebuana Award recognizes individuals whose compassion,
generosity, and genuine care for others make a meaningful difference to their
colleagues and communities. The Felix Contapay Award cites exceptional
dedication and contributions that leave a lasting mark on the company. The Anselmo
Hernandez Award acknowledges courage, determination, and the willingness to
rise to challenges in service of others. Meanwhile, the Ambassador’s Cup
Award salutes outstanding individuals who exemplify leadership, commitment,
and the values that Cebuana Lhuillier stands for.

“As we pay tribute to
our team members through the Brillo platform, we reinforce the principles that
make our company an exceptional home for talent,” said Jo-Ann Tacorda, First
Vice President and Group Head for Corporate Services of Cebuana Lhuillier. “These
honors represent a powerful expression of our employer brand, one that nurtures
advancement and inspires standard-setting performance across all divisions.”

With each Brillo
celebration, Cebuana Lhuillier reinforces a culture where dedication is valued,
initiative is encouraged, and people are empowered to make a difference. As the
company looks ahead, the stories honored this year serve as a reminder that its
strongest legacy is built by the KaCebuanas who continue to raise the standard,
lead with purpose, and shape what comes next.