Maxime’s “Hope Fur-Real” outreach program brought together animal lovers and welfare advocates for a donation drive, a vaccination drive, story-sharing sessions, and a community lunch at Second Chance Aspin Shelter Philippines Incorporated (SECASPI)

Maxime Brings HOPE FUR-REAL to Local Rescues in Outreach Program

Putting compassion into action, Maxime Pet Food recently mobilized its “Hope Fur-Real” shelter outreach, providing quality nutrition and care for over 100 rescued dogs and cats of the Second Chance Aspin Shelter Philippines Incorporated (SECASPI) in  Calamba, Laguna.

Organized in partnership with the University of the Philippines’ Venerable Lady Veterinarians (UPVLV), Maxime’s “Hope Fur-Real” outreach program brought together animal lovers and welfare advocates for a half-day activity that included the distribution of pet food supplies, a vaccination drive, story-sharing sessions, and a community lunch with SECASPI on January 24, 2026.

“Events like this outreach program reflect Maxime’s advocacy for responsible pet ownership and compassion for animals,” said Leonido Torres, Jr., Channel Development Specialist for Maxime, adding, “We’re creating spaces where we can show genuine care for animals and connect with those who share our passion, especially for rescues. It ties up with Maxime’s commitment to providing fur-babies with real meat and fish, with no artificial colors or preservatives, which is part of our broader thrust toward real, honest nutrition.”

Championing quality nutrition, Maxime donated 15 sacks of dog and puppy food and 21 sacks of cat and kitten food. Maxime also provided brand new bowls and toys. Beyond material support, Maxime’s veterinary partners administered complete anti-rabies, 5-in-1, and 4-in-1 vaccines to 113 rescued stray dogs and cats.

“More than the donations, toys, vaccines, and services that our partners provided, this program is really about giving hope and showing kindness to animals,” said Bea Hermano, Product Marketing for Maxime, adding, “You look at these cats and dogs here at SECASPI, and we know that they, too, deserve to be loved. That’s what Maxime stands for, and that’s the message that everyone here—our volunteers and partners—hope to spread.”

SECASPI echoes this sentiment and underscores how compassion makes a real difference in their community, especially in the lives of their rescues. “Seeing the community come together for our rescues is truly moving. Every vaccinated dog and every full bowl of food represents a second chance at life,” said Cherry Licup, Overall Operations for SECASPI, adding, “We can’t thank the team enough for choosing SECASPI; their generosity gives our animals more than just supplies—it gives them a healthier, happier future while they wait for their forever homes.”

By joining forces with compassionate partners like SECASPI, Maxime empowers pet parents and welfare advocates to #LiveTheBestLifeTogether, ensuring that every wag and purr is met with a lifetime of care. This is our promise of #MaximeHopeFurReal.

About Maxime

Maxime is the premium pet food brand of Aboitiz Foods. Leveraging decades of expertise in animal nutrition, Maxime offers a range of scientifically formulated dog and cat food made with real meat, essential vitamins, and no artificial colors. Maxime is dedicated to providing pet parents with high-quality, honest nutrition that supports the long-term health and vigor of their furry companions, empowering owners and pets to Live the Best Life Together.

For more information, visit @MaximePhilippines on Facebook / @Maxime.ph on Instagram.

CAPTIONS: 

1. Maxime is more than a pet food brand — it bridges the bonds between pets and fur parents, so they can #LiveTheBestLifeTogether.

2. Beyond feeding our pets, Maxime also endeavors to deliver quality nutrition to cats and dogs who need it the most.Through advocating for animal compassion and mobilizing community outreach programs, it gives Hope Fur-Real!

This press release has also been published on VRITIMES