Independent label led by Seoul-based entrepreneur Paul “Pooh” Lunt aims to develop the next generation of Filipino pop stars

Popolo Music Group (PMG), a rising independent music label founded by Seoul-based American entrepreneur Paul “Pooh” Lunt, has officially launched the first full-scale P-Pop trainee program in the Philippines, a move set to revolutionize how Filipino artists are trained and developed for the global stage.

Drawing inspiration from the proven Korean K-Pop training model, PMG’s program blends intense performance development with personal growth and professionalism. The six-month training system will cover vocals, dance, language, stage presence, image development, and media training, designed to mold raw talent into world-class performers.

“This isn’t just about launching new artists—it’s about building a platform for long-term global success,” said Paul Lunt, PMG Founder and CEO. “We believe the Philippines is ready to take center stage in the Asian pop music wave, and we’re committed to discovering and developing the artists who will lead it.”

Popolo Music Group is now actively auditioning the next generation of P-Pop stars. Filipino singers and dancers aged 14 to 25 are encouraged to apply. To be considered, interested applicants must submit a 2-minute performance video—vocals, dance, or both—along with their full name, age, location, and contact information via email to Demos@popolomusic.asia.

Only the most promising applicants will be selected for a second-round live audition and an in-depth interview process, after which a final group will be chosen to enter the trainee program.

Founded with a mission to elevate Filipino talent to international recognition, PMG already manages a roster of over 50 artists across recording, management, booking, and promotion. With operations connected to Seoul, Tokyo, Los Angeles, and Manila, and a team of global producers and trainers from the U.S., U.K., South Korea, France, and the Netherlands, PMG is fast emerging as a leader in Asian music innovation.

As part of its broader vision, PMG aims to position the Philippines as Asia’s next pop music powerhouse by combining cutting-edge promotional strategies with authentic artistry and rigorous training.

For more details, visit www.popolomusic.asia or email info@popolomusic.asia.

This press release has also been published on VRITIMES