Sports equipment retailer Alpen Co., Ltd. is stepping beyond the traditional retail framework to establish the new brand “ALPEN RUN,” offering running experiences and a community. As the first hub reflecting the brand’s philosophy, “ALPEN RUN MEIJI PARK” will open on Friday, April 24, 2026, within Tokyo Metropolitan Meiji Park, adjacent to the Japan National Stadium.
※A discount coupon usable at the store is also introduced within this article.※

■Concept: A Hub for Creating a Life with RUN

ALPEN RUN is not just
a store selling running gear, but a provider of running experiences and a
community. Three elements interlock seamlessly to bring a new kind of run to
your daily life.

 

1.   
RUN COMMUNITY | Connecting:
Run with friends and share the joy. We will build a community where you can
feel the spread of running culture up close.

2.  
RUN HUB (Store) | Gathering

Where runners are born, gather,
and grow. It is a hub that supports your daily runs, a place everyone naturally
wants to visit.

 

3．RUN ITEM (Products) |
Discovering & Supporting:

　A presence that supports runners and
expands connections. Products allow you to bring the experiences born at the
RUN HUB back into your daily life and discover what running means to you.

 

■Three Values Provided, Spreading from
Tokyo Metropolitan Meiji Park

1.   
EXPERIENCE: We offer an experience to find your own run
through precise foot measurements, shoe fittings, and test-run events.

2.   
COMMUNITY (Connections): We offer connections born from
running through group runs and events with various themes held daily.

3.   
EXPERTISE (Deepening): We provide quality of running
through performance proposals by expert staff and recovery experiences in
collaboration with the adjacent TOTOPA.

 

By
having our staff run and talk together as members of the community, we will
expand a comfortable community based in Tokyo Metropolitan Meiji Park.

 

■ Recommended Products (Examples)

< On Cloudmonster 3 >

Turning even gravity into
a playground. The breakthrough cushioning brings the joy of bouncing with every
step. The sophisticated design and 3-layer CloudTec® deliver energy to the
runner.

< HOKA BONDI 9 >

Ultra-cushioning changes
the game. The thick sole that softly transforms the world is a promise of a
peaceful journey. The newly updated foam and Meta-Rocker geometry realize a
smooth, premium rolling motion.

< NNormal Kjerag Brut >

The
fastest answer to becoming one with the mountain and pushing beyond your
limits. A highly adhesive outsole optimized for muddy, rough roads and a
lightweight design supporting precise footwork deliver speed on technical
terrain.

< adidas ADIZERO ADIOS
PRO 4 >

A symbol of records
racing to the top of the world. Sharp acceleration unleashes your potential
into uncharted territory. LIGHTSTRIKE PRO and ENERGYRODS 2.0 generate explosive
propulsion and energy return.

< ASICS METASPEED EDGE TOKYO >

The rhythm you carve takes on the heat of
acceleration, and a sharp step vividly draws the shortest distance to the goal.
The unique carbon plate placement and dual-layer foam structure generate
high-speed response and propulsion optimized for cadence.

< NIKE ZoomX Vaporfly NEXT% 4 >

The lineage of a champion
that continues to rewrite history. It turns impossible records into mere
milestones to be broken. ZoomX foam and a full-length carbon plate minimize
energy loss, achieving overwhelming efficiency.

■ Special 5% OFF Coupon

We are distributing
coupons that can be used not only at ALPEN RUN but also at tax-free Alpen Group
stores.

You can also display the coupon from the link below.

https://store.alpen-group.jp/campaign/group/coupon/001SI_press_release/coupon.jpg

Expiration
Date: December 31, 2026

Please
present the coupon screen at the register before payment.

Cannot
be combined with other discounts.

Tax
exemption applies to purchases of 5,500 yen (tax included) or more.

 

For
tax exemption, the purchaser’s ID, passport, transit pass, or other documents
proving they are a foreign tourist visiting Japan is required.

 

■ Media that Updates Japan’s Running
Culture

The official ALPEN RUN
Instagram (@alpenrun.meijipark) functions as a unique media platform that goes
beyond sales promotions to update running culture. We will gradually unveil
product and event information, as well as unreleased content, through this channel.

Official Instagram:　https://www.instagram.com/alpenrun.meijipark/

Store Overview

Store Name: ALPEN RUN MEIJI PARK

Location: Tokyo Metropolitan Meiji Park Building C,
5-7 Kasumigaokamachi, Shinjuku-ku, Tokyo 160-0013

Access: 9-minute walk from “Kokuritsu-Kyogijo
Station” on the Toei Oedo Line, 9-minute walk from “Gaiemmae
Station” on the Tokyo Metro Ginza Line

Opening Date: Friday, April 24, 2026

■
Alpen Group’s Proud “Three Flagship Stores”

In
addition to the launch of the new brand “ALPEN RUN,” flagship stores
boasting one of the world’s largest selections await you in major cities across
Japan. From the latest running shoes to limited-edition items only available in
Japan, we deliver the pinnacle shopping experience to everyone who loves
sports.

Alpen TOKYO (Shinjuku)

One
of Japan’s largest sports specialty stores, broadcasting the latest sports
culture from Shinjuku, the heart of the city.

URL: https://store.alpen-group.jp/Form/RealShop/ShopDetail.aspx?rsid=5200

Alpen FUKUOKA (Hakata)

Serving
as a hub for the Western Japan area, our staff equipped with overwhelming
inventory and specialized knowledge will support your performance.

URL: https://store.alpen-group.jp/Form/RealShop/ShopDetail.aspx?rsid=5400

 

Alpen NAGOYA

A
large-scale flagship store located in Nagoya, the founding place of Alpen. An
experience-based store catering to a wide range of needs, from lifestyle to
competitive sports.

 URL:https://store.alpen-group.jp/Form/RealShop/ShopDetail.aspx?rsid=5500

This press release has also been published on VRITIMES