Bali, Indonesia – 14th May 2026 – SONO Hotels & Resorts Asia has signed a Hotel Management Agreement (HMA) with PT Nelayan Development SPV for SONO Felice Bali Canggu, a 90-room upper upscale lifestyle hotel set to open in July 2028. The signing marks another strategic step in SONO’s expansion across Indonesia, reinforcing its focus on high-potential destinations in Southeast Asia.

Located on Jalan Nelayan, just minutes from Batu Bolong Beach, the hotel sits in the heart of Canggu—one of Bali’s most sought-after lifestyle destinations, known for its surf culture, creative energy, and vibrant dining scene.

SONO Felice Bali Canggu is envisioned as a modern residential-hospitality hybrid, designed to cater to both short-term and extended stays. The concept reflects growing demand for flexible, design-led accommodation, appealing to digital nomads and a new generation of global travellers.

SONO Felice is a premium lifestyle brand offering residential-style stays defined by elegance, comfort, and a refined way of life. Marking its first entry into Bali, the brand brings a distinctive approach to one of Asia’s most dynamic lifestyle destinations.

Jihong An, Senior Vice President – Asia of SONO Hotels & Resorts Asia, said “Our expansion strategy is grounded in long-term fundamentals and strong destination potential. Canggu represents one of the most compelling lifestyle markets in the region, and this hotel reflects our focus on aligning product, location, and partner vision to deliver sustainable performance.”

The project will feature four architecturally distinct buildings inspired by Water, Fire, Air, and Earth, creating a strong design identity. Guests can expect ocean views, rooftop dining, and personalized services including private butler offerings.

“Canggu continues to evolve as one of Bali’s most desirable destinations. With SONO Hotels & Resorts Asia, we have a partner who understands how to translate this into a distinctive hospitality concept,” commented Ahti Kiili, President Director of PT Nelayan Development SPV.  

Reflecting the shift towards more flexible and lifestyle-led travel, SONO Felice Bali Canggu is designed to offer a seamless balance between design, comfort, and connection to the destination.

Evan Burns, Area Vice President – Indonesia of SONO Hotels & Resorts Asia, added “This project is designed for how people travel today; flexible, design-focused, and connected to the destination, while staying true to the energy of Canggu.”

With its prime location and clear positioning, SONO Felice Bali Canggu is set to become a strong addition to Bali’s upper upscale hospitality segment.

This press release has also been published on VRITIMES