ASUENE Inc., through its overseas subsidiary ASUENE APAC Pte. Ltd. in Singapore, has entered into a global partnership agreement with the World Football Summit (WFS), one of the world’s largest international conferences for the football industry.

At the Hong Kong event held on September 3-4, ASUENE served as a global sustainability partner and conducted pre- and post-event GHG accounting.

Background of the Partnership Agreement

As the need to address climate change grows, the sports event industry is also undergoing a shift toward more sustainable operations, beginning with greater transparency through GHG measurement. In the global football industry in particular, which draws significant international attention, clubs and leagues are accelerating efforts to strengthen their sustainability strategies.

At WFS, sustainability is positioned as a core principle, with initiatives such as introducing greener operational practices, reducing the carbon footprint, and promoting the use of recycled resources to minimize environmental impact and preserve the stage of football for future generations.

Against this backdrop, at the Hong Kong Summit on September 3-4, ASUENE — which operates Asia’s No.1 carbon accounting platform — conducted pre- and post-event GHG emission. Through this partnership, ASUENE aims to leverage its expertise and technology to contribute to more sustainable event management and to further advance sustainability across the global sports industry.

Partnership Initiatives

Through this partnership, ASUENE carried out the following initiatives at the Hong Kong Summit in September.

・Pre- and post-event GHG accounting
・Participation as the Global Sustainability Partner
・Support for social contribution activities

【Details of the Hong Kong Summit】
・Panel Session
　Theme : “Sustainability actions in Football Business”
　 Panelists: Tetsuya Aida (Corporate Executive Officer, Japan Professional Football League),
　　　　　  Yohei Kasuga (Board Member and Chief Global Strategy Officer, Kashima Antlers),
                    Masaaki Hamada (Managing Director, ASUENE APAC)
 Moderator: Yasuhide “Yasu” Okabe (Executive Fellow, Japan Football Association)
・Social Contribution Activities
　On September 5, following the event, a workshop with approximately 30 participants and a bamboo 　planting activity were conducted.

ASUENE Company Profile

ASUENE Inc. is a leading Climate Tech company in Japan with the mission of ”Changing the world for the next generation”. We provide “ASUENE”, a carbon accounting platform to measure, report and reduce carbon emissions of companies and we contribute to the net zero society.