Kuala Lumpur, Malaysia – 11 June 2026, Thursday – For Immediate Release

What couldn’t be missed while watching the grand occasion of World Cup 2026? Definitely, it would be the premium selection of European products from Greece and Latvia. The perfect companion to the World Cup 2026!

Perfecting The Viewing Experience of The World Cup 2026

If you are a football-lover, you must know nothing can beat the satisfying crunchy savory snacks, especially the premium snacks such as potato chips, corn and cheese snacks that are carefully selected and crafted with high-quality ingredients from Latvia accompanied with the cheesy flavor of Greek graviera. The premium Greek and Latvian products are not just clicking-on the vibes of the World Cup but also, they let your palate experience new flavors. So let’s explore some of them!

PDO Table Olives – Konservolia Rovion & Stylida from Greece

Carefully selected PDO table olives of the Konservolia variety, cultivated in the regions of Rovies (Evia) and Stylida (Fthiotida) in Central Greece. These olives benefit from each area’s unique microclimate, soil composition, and traditional cultivation methods, resulting in a distinctive flavor profile while maintaining a firm texture. Perfect to pair with your cheese platters or martinis.

PDO Graviera of Crete – Hard Cheese from Greece

PDO Graviera of Crete is a traditional Cretan hard cheese made from sheep’s milk or a blend of sheep’s milk with up to 20% goat’s milk. Recognised for its light-yellow colour, firm texture, slightly sweet flavour, rich aroma, and small holes formed through propionic fermentation. Produced without preservatives, colourants, or antibiotics, Graviera’s firm texture and savoury-sweet profile make it especially suitable for World Cup snacking, as it can be easily served in cubes, paired with crackers, olives, nuts, or cured meats, and enjoyed as a convenient sharing platter during match nights.

Fine Chocolate & Confectionery from Latvia

A strong commitment to responsibly sourced cocoa underpins every creation. Crafted with advanced European techniques, tradition, and inherited skill, these products deliver exceptional taste that meets premium-market standards. Variety includes filled bars with chocolate and pralines, cream-filled wafers and cookies. Immerse yourself with the premium Latvian chocolates that meet high standards and provide the amazing indulgent reward during a pivotal moment of World Cup 2026.

Latvian Dried Fruit Collection

For nutritional goers, the dried fruit collection would be the perfect light yet distinctive snacks option. These fruits, including Granberries, Quince, Rhubarb, Blackcurrant, and Gooseberries are dried at a low temperature which ensures the rich and juicy taste of the fruits. These natural, hand-crafted dried fruits are free from artificial flavor enhancers, preservatives and colorants, being the perfect snack for athletics occasions like the World Cup 2026.

Salty Snacks from Latvia

Perfectly crafted from the superior ingredients that feature specialized options which are low in sodium content and widely ranged with authentic cheese varieties such as potato chips, corn and cheese snacks. The World Cup couldn’t get any better with these snacks around.

Bringing Europe to Your World Cup Table

The World Cup is the perfect opportunity to discover new flavors while sharing memorable moments with family and friends. Greek and Latvian premium products offer a unique combination of tradition, innovation, quality, and authenticity that can transform any match-day gathering into a truly international culinary experience.

From crispy savory snacks, premium cheeses, mediterranean olives, fine chocolates, naturally sweet dried fruits, and many more. These European specialties provide indulgent moments to every football fan. As the world comes together to celebrate the game, let the tastes of Greece and Latvia make every match even more unforgettable.

Notes to Editor:

About Premium European Products:

The “Premium European Products” campaign is a promotional program co-funded by the European Union. It highlights the safety, traceability, and authentic flavours of European agri-food products, supporting their expansion into high-growth international markets like Malaysia.

For more information about the “Premium European Products” campaign, please visit  https://premiumeuropeanproducts.eu/ or email us to info@premiumeuropeanproducts.eu.

Pages dedicated to this program can be found on Instagram, Facebook and YouTube, @premiumeuropeanproducts.

About National Union of Agricultural Cooperatives of Greece (ETHEAS)

Founded by Greece’s leading cooperatives and established by Greek law, ETHEAS is the national coordinating body of Agricultural Cooperatives in Greece. With over 300 member cooperatives representing approximately 80% of Greece’s total agricultural cooperative turnover, ETHEAS aims to foster rural and cooperative development, support and promote its members’ activities domestically and internationally, provide expert opinions on cooperative movement agricultural production and sector development, supervise the dissemination and promotion of cooperative ideas, and serve and educate its members through studies, research projects, and assignments.

About Latvian Dairy Committee (LDC)

The Latvian Dairy Committee (LDC) was established in 1995, representing Latvian dairy processing sector and aims to protect its interests. It consists of 17 members processing approximately 80% of industrially produced milk in Latvia.

This press release has also been published on VRITIMES