iRealtee.com, a Philippine proptech platform, has introduced an AI-powered marketing automation feature designed to help real estate salespersons run digital advertising campaigns with minimal setup, addressing gaps in execution across brokerage teams.

The release extends iRealtee’s function as a real estate brokerage operating system by integrating lead generation directly into its platform. The feature addresses a persistent issue in the industry: while digital channels such as Facebook and Instagram are widely used for property discovery, execution at the salesperson level remains inconsistent.

Brokerages typically rely on training programs to introduce online marketing. However, implementation varies after training, with only a portion of real estate salespersons consistently running campaigns. This creates uneven lead generation across teams and limits scalability.

iRealtee’s approach shifts from training-based adoption to system-based execution. The platform uses artificial intelligence to assist in campaign setup, generate ad copy, and structure campaigns based on current advertising platform behavior. This reduces the need for manual configuration and lowers the technical barrier for participation.

The feature aligns with broader changes in digital advertising systems. Modern algorithms now rely less on manual interest-based targeting and more on content signals such as messaging, visuals, and user engagement patterns. This requires multiple variations of marketing content to address different buyer motivations, including investment, family use, and convenience.

iRealtee operationalizes this approach by enabling real estate salespersons to input property details and upload images or videos, while the system organizes and structures campaign outputs. Instead of configuring targeting manually, the platform focuses on content clarity and variation to align with how advertising systems distribute ads.

To launch a campaign, a real estate salesperson typically connects a Facebook page, uploads property media, inputs basic details, and sets a budget using available payment methods such as GCash, Maya, or credit cards. The system then handles campaign structuring and content generation.

For brokerage firms, the feature provides a way to standardize digital marketing execution across teams. Rather than relying on a small number of individuals with technical expertise, firms can enable broader participation among real estate salespersons. This may lead to a more consistent flow of inquiries and reduce dependence on individual capability.

The marketing automation feature is integrated within iRealtee’s broader platform, which includes property listings, client management, and transaction workflows. By connecting lead generation with downstream processes, the system supports a more continuous operational pipeline from inquiry to closing.

As digital channels continue to influence property buying behavior, tools that simplify execution may play an increasing role in how brokerages operate. Systems that reduce complexity and standardize workflows can help bridge the gap between strategy and consistent implementation across sales teams.

This press release has also been published on VRITIMES