Located in the heart of Taiwan, Taichung City is a place where cultural depth meets modern innovation. With its pleasant climate, thriving arts scene, and diverse landscapes, travelers can experience the most authentic stories of Taiwan here—feeling the warmth of life through its flavors, art, and coastal charm.

The enchanting scenery of the west coast embodies the strength of faith and daily life. Dajia Jenn Lann Temple is one of Taiwan’s most iconic centers of Mazu worship, attracting countless domestic and international devotees every year to participate in grand pilgrimages that showcase the piety and unity of the coastal communities. Extending northward to the Da’an Port Mazu Cultural Park, a magnificent Mazu statue is set to be completed next year, becoming a new landmark symbolizing spiritual protection and cultural heritage. Nearby, Da’an Coastal Amusement Park offers the joy of walking barefoot on the sand, playing in the waves, and watching the sunset. From the top of Tiezhenshan, visitors can enjoy sweeping views of the coastline and rice fields—an ideal spot for sightseeing and recreation. Along the coastal route, travelers can also encounter the heartfelt warmth of local industries and creative culture.

Taichung is not only a cultural capital but also a paradise for desserts, making it the perfect destination for souvenirs. In addition to tasting and shopping on-site, visitors can take deeper tours at themed factories. The “Master Ah-Tsung Taro Culture Museum,” famous for its pastry craftsmanship, offers hands-on pastry-making experiences. “Da Jia Mien Honke” preserves the traditional art of handmade noodles, showcasing local culinary heritage. Fragrance lovers can visit the “Ambers Distillery Story House” to explore the culture of fruit fermentation and the art of creative mixology, savoring the coastal flavors and tea-time lifestyle of Taichung. Between the mountains and the sea lies “Wooden Brothers Carpentry Workshop,” where woodcraft creativity meets family warmth, embodying the spirit of Taichung’s innovation through handmade experiences and cultural design.

In recent years, the Taichung City Government has actively promoted the urban policy of “Culture + Tourism + Sustainability.” From coastal tourism development and smart travel systems to events that link art and local industries—such as the “Taichung International Pastry Festival”—visitors can experience local warmth and creative energy through cultural celebrations. Central Taiwan’s first large-scale aquarium, the “Taichung Marine Ecology Museum,” integrates tourism, education, and economic development. Together with nearby attractions such as Wuqi Fishing Port, Gaomei Wetlands, Qingshui Old Street, and Mitsui Outlet Park, it offers a complete experience of food, fun, history, and learning, making it a major highlight for travelers from home and abroad. Whether admiring the golden sunset at Gaomei Wetlands, joining the moving procession of the Dajia Mazu Pilgrimage, or strolling along the Da’an coastline to enjoy handmade local delicacies, Taichung welcomes travelers from around the world with its most genuine smiles and heartfelt stories.