{"id":42985,"date":"2026-04-19T20:02:10","date_gmt":"2026-04-19T11:02:10","guid":{"rendered":"https:\/\/asianicinsights.com\/?p=42985"},"modified":"2026-04-19T20:02:10","modified_gmt":"2026-04-19T11:02:10","slug":"kien-truc-cua-nhung-dieu-vo-hinh-giai-ma-the-italian-touch-tam-diem-chien-luoc-cua-italian-atelier-cjc-marketing-tai-fhv-2026","status":"publish","type":"post","link":"https:\/\/asianicinsights.com\/?p=42985","title":{"rendered":"Ki\u1ebfn Tr\u00fac C\u1ee7a Nh\u1eefng \u0110i\u1ec1u V\u00f4 H\u00ecnh: Gi\u1ea3i M\u00e3 \u201cThe Italian Touch\u201d \u2013 T\u00e2m \u0110i\u1ec3m Chi\u1ebfn L\u01b0\u1ee3c C\u1ee7a Italian Atelier & CjC Marketing T\u1ea1i FHV 2026"},"content":{"rendered":"

S\u1ef1 sang tr\u1ecdng \u0111\u00edch th\u1ef1c hi\u1ebfm khi n\u1eb1m \u1edf nh\u1eefng m\u00e0n tr\u00ecnh di\u1ec5n h\u00e0o nho\u00e1ng; n\u00f3 t\u1ed3n t\u1ea1i trong s\u1ef1 t\u0129nh l\u1eb7ng \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi b\u1ee9c m\u00e0n s\u00e2n kh\u1ea5u m\u1edf ra. Trong ngh\u1ec7 thu\u1eadt thi\u1ebft k\u1ebf s\u1ef1 ki\u1ec7n cao c\u1ea5p, ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a m\u1ed9t bu\u1ed5i di\u1ec5n kh\u00f4ng \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi \u0111\u1ed9 s\u00e1ng c\u1ee7a \u0111\u00e8n s\u00e2n kh\u1ea5u, m\u00e0 b\u1edfi chi\u1ec1u s\u00e2u c\u1ee7a qu\u00e1 tr\u00ecnh chu\u1ea9n b\u1ecb di\u1ec5n ra trong b\u00f3ng t\u1ed1i. T\u1ea1i tri\u1ec3n l\u00e3m Food & Hospitality Vietnam (FHV) 2026, nguy\u00ean l\u00fd v\u1ec1 “l\u1edbp c\u1eaft v\u00f4 h\u00ecnh” n\u00e0y \u0111\u00e3 \u0111\u01b0\u1ee3c hi\u1ec7n th\u1ef1c h\u00f3a qua tr\u1ea3i nghi\u1ec7m d\u00f9ng b\u1eefa “The Italian Touch”, m\u1ed9t s\u1ef1 ki\u1ec7n \u0111\u01b0\u1ee3c ph\u1ed1i h\u1ee3p t\u1ed5 ch\u1ee9c b\u1edfi Italian Atelier<\/b> v\u00e0 CjC Marketing Agency<\/b> t\u1ea1i Antico Fornaio.<\/p>\n

Trong khi 17.000 kh\u00e1ch tham quan t\u1ea1i SECC \u0111ang xoay x\u1edf gi\u1eefa c\u00e1c xu h\u01b0\u1edbng c\u00f4ng ngh\u1ec7 v\u00e0 AI, m\u1ed9t nh\u00f3m c\u00e1c nh\u00e0 l\u00e3nh \u0111\u1ea1o ng\u00e0nh \u0111\u00e3 t\u1ee5 h\u1ecdp trong m\u1ed9t kh\u00f4ng gian ri\u00eang t\u01b0 \u0111\u1ec3 tham gia v\u00e0o m\u1ed9t kho\u1ea3nh kh\u1eafc t\u00e1i thi\u1ebft l\u1eadp \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ea7y d\u1ee5ng \u00fd. \u0110\u00e2y kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 m\u1ed9t b\u1eefa tr\u01b0a; \u0111\u00f3 l\u00e0 giai \u0111o\u1ea1n “hi\u1ec7u chu\u1ea9n” c\u00f3 \u0111\u1ed9 ch\u00ednh x\u00e1c cao \u2013 n\u01a1i c\u00e1c \u0111\u01a1n v\u1ecb t\u1ed5 ch\u1ee9c th\u1ef1c thi tri\u1ebft l\u00fd “Project Concierge” (H\u1ec7 th\u1ed1ng \u0111i\u1ec1u h\u00e0nh qu\u1ea3n gia d\u1ef1 \u00e1n) \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o m\u1ecdi chi ti\u1ebft c\u1ee7a h\u1ed9i th\u1ea3o \u201cCracking the Luxury Code\u201d \u0111\u1ea1t \u0111\u1ebfn s\u1ef1 ho\u00e0n h\u1ea3o tuy\u1ec7t \u0111\u1ed1i tr\u01b0\u1edbc khi c\u00f4ng b\u1ed1 tr\u01b0\u1edbc c\u00f4ng ch\u00fang.<\/p>\n

S\u1ef1 giao thoa chi\u1ebfn l\u01b0\u1ee3c: Di s\u1ea3n \u00dd v\u00e0 T\u01b0 duy Agency hi\u1ec7n \u0111\u1ea1i<\/h3>\n

S\u1ef1 ki\u1ec7n l\u00e0 k\u1ebft qu\u1ea3 c\u1ee7a m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c chi\u1ebfn l\u01b0\u1ee3c gi\u1eefa hai \u0111\u01a1n v\u1ecb \u0111\u00f3ng vai tr\u00f2 “Content Partner” (\u0110\u1ed1i t\u00e1c N\u1ed9i dung) cho to\u00e0n b\u1ed9 chu\u1ed7i h\u1ed9i th\u1ea3o chuy\u00ean s\u00e2u v\u1ec1 xa x\u1ec9 t\u1ea1i FHV 2026.<\/p>\n

Italian Atelier:<\/b> V\u1edbi v\u1ecb th\u1ebf l\u00e0 n\u1ec1n t\u1ea3ng t\u01b0 v\u1ea5n n\u1ed9i th\u1ea5t cao c\u1ea5p h\u00e0ng \u0111\u1ea7u khu v\u1ef1c APAC, \u0111\u1ea1i di\u1ec7n cho nh\u1eefng di s\u1ea3n nh\u01b0 Armani\/Casa v\u00e0 Fendi Casa, Italian Atelier \u0111\u00f3ng vai tr\u00f2 “gi\u1ea3i m\u00e3 Brand Book”. H\u1ecd mang \u0111\u1ebfn nh\u1eefng ti\u00eau chu\u1ea9n kh\u1eaft khe nh\u1ea5t c\u1ee7a Ch\u00e2u \u00c2u \u0111\u1ec3 \u00e1p d\u1ee5ng v\u00e0o b\u1ed1i c\u1ea3nh th\u1ecb tr\u01b0\u1eddng Vi\u1ec7t Nam.<\/p>\n

CjC Marketing Agency:<\/b> \u0110\u00f3ng vai tr\u00f2 l\u00e0 “c\u00e1nh tay chi\u1ebfn l\u01b0\u1ee3c”, CjC Marketing chuy\u1ec3n h\u00f3a nh\u1eefng gi\u00e1 tr\u1ecb xa x\u1ec9 tr\u1eebu t\u01b0\u1ee3ng th\u00e0nh ng\u00f4n ng\u1eef th\u1ecb tr\u01b0\u1eddng. Thay v\u00ec ch\u1ec9 l\u00e0m truy\u1ec1n th\u00f4ng \u0111\u1ea1i tr\u00e0, agency n\u00e0y th\u1ef1c hi\u1ec7n tri\u1ebft l\u00fd “t\u1ea1o d\u1ef1ng v\u1ecb th\u1ebf” (creating prestige), \u0111\u1ea3m b\u1ea3o r\u1eb1ng m\u1ed7i \u0111i\u1ec3m ch\u1ea1m trong s\u1ef1 ki\u1ec7n \u0111\u1ec1u to\u00e1t l\u00ean s\u1ef1 \u0111\u1eb3ng c\u1ea5p.<\/p>\n

B\u1eefa tr\u01b0a t\u1ea1i Antico Fornaio ch\u00ednh l\u00e0 hi\u1ec7n th\u1ef1c h\u00f3a c\u1ee7a s\u1ef1 ph\u1ed1i h\u1ee3p n\u00e0y: M\u1ed9t b\u00ean cung c\u1ea5p “linh h\u1ed3n” di s\u1ea3n, m\u1ed9t b\u00ean d\u00e0n d\u1ef1ng “tr\u1ea3i nghi\u1ec7m” chi\u1ebfn l\u01b0\u1ee3c.<\/p>\n

L\u1edbp c\u1eaft v\u00f4 h\u00ecnh: Khi chi\u1ebfn l\u01b0\u1ee3c tr\u1edf th\u00e0nh tr\u1ea3i nghi\u1ec7m<\/h3>\n

T\u1ea1i “The Italian Touch”, l\u1edbp c\u1eaft v\u00f4 h\u00ecnh \u0111\u01b0\u1ee3c th\u1ef1c thi qua ba tr\u1ee5 c\u1ed9t m\u00e0 Italian Atelier v\u00e0 CjC Marketing \u0111\u00e3 d\u00e0y c\u00f4ng thi\u1ebft l\u1eadp:<\/p>\n

Hi\u1ec7u chu\u1ea9n k\u1ef9 thu\u1eadt & N\u1ed9i dung:<\/b> C\u00e1c di\u1ec5n gi\u1ea3 C-level nh\u01b0 Gianfranco Bianchi (CEO, Italian Atelier) v\u00e0 Emmanuel Delarue \u0111\u00e3 t\u1eadn d\u1ee5ng kh\u00f4ng gian n\u00e0y \u0111\u1ec3 \u0111\u1ed3ng nh\u1ea5t h\u00f3a c\u00e1c “\u0111i\u1ec3m ch\u1ea1m” (key touch-points). \u0110\u00e2y l\u00e0 l\u00fac c\u00e1c chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 “Targeted Advocacy” (V\u1eadn \u0111\u1ed9ng m\u1ee5c ti\u00eau) \u0111\u01b0\u1ee3c tinh ch\u1ec9nh \u0111\u1ec3 thay th\u1ebf cho c\u00e1c chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o \u0111\u1ea1i tr\u00e0.<\/p>\n

D\u00e0n d\u1ef1ng s\u1ef1 chu\u1ea9n x\u00e1c (Precision Engineering):<\/b> Gi\u1ed1ng nh\u01b0 c\u00e1ch Italian Atelier l\u1ef1a ch\u1ecdn t\u1eebng m\u00f3n \u0111\u1ed3 n\u1ed9i th\u1ea5t di s\u1ea3n, CjC Marketing d\u00e0n d\u1ef1ng b\u1eefa tr\u01b0a nh\u01b0 m\u1ed9t ph\u00f2ng th\u00ed nghi\u1ec7m s\u1ed1ng cho m\u00f4 h\u00ecnh “Project Concierge”. T\u1eeb vi\u1ec7c mic-check k\u1ef9 l\u01b0\u1ee1ng \u0111\u1ebfn vi\u1ec7c \u0111i\u1ec1u ph\u1ed1i nh\u1ecbp \u0111\u1ed9 ph\u1ee5c v\u1ee5, m\u1ecdi th\u1ee9 \u0111\u1ec1u nh\u1eb1m m\u1ee5c \u0111\u00edch lo\u1ea1i b\u1ecf nh\u1eefng “v\u1ea5n \u0111\u1ec1 v\u00f4 h\u00ecnh” c\u00f3 th\u1ec3 l\u00e0m \u0111\u1ee9t g\u00e3y tr\u1ea3i nghi\u1ec7m cao c\u1ea5p.<\/p>\n

\u0110i\u1ec3m t\u1ef1a gi\u00e1c quan:<\/b> Antico Fornaio, v\u1edbi n\u00e9t quy\u1ebfn r\u0169 m\u1ed9c m\u1ea1c v\u00e0 d\u1ecbch v\u1ee5 chuy\u00ean nghi\u1ec7p, \u0111\u01b0\u1ee3c ch\u1ecdn l\u00e0m “neo gi\u00e1c quan”. T\u1ea1i \u0111\u00e2y, c\u00e1c di\u1ec5n gi\u1ea3 \u0111\u01b0\u1ee3c \u0111\u1eafm m\u00ecnh trong ch\u00ednh ti\u00eau chu\u1ea9n d\u1ecbch v\u1ee5 m\u00e0 h\u1ecd s\u1ebd th\u1ea3o lu\u1eadn: s\u1ef1 ch\u00e2n th\u00e0nh, tinh t\u1ebf v\u00e0 th\u1ea5u hi\u1ec3u kh\u00e1ch h\u00e0ng.<\/p>\n

T\u1eeb b\u00e0n \u0103n \u0111\u1ebfn s\u00e2n kh\u1ea5u: K\u1ebft qu\u1ea3 c\u1ee7a s\u1ef1 chu\u1ea9n b\u1ecb th\u1ea5u \u0111\u00e1o<\/h3>\n

S\u1ef1 th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1 c\u1ee7a h\u1ed9i th\u1ea3o “Cracking the Luxury Code” tr\u00ean s\u00e2n kh\u1ea5u ch\u00ednh SECC kh\u00f4ng ph\u1ea3i ng\u1eabu nhi\u00ean. N\u00f3 l\u00e0 h\u1ec7 qu\u1ea3 tr\u1ef1c ti\u1ebfp t\u1eeb s\u1ef1 chu\u1ea9n b\u1ecb t\u1ea1i Antico Fornaio. Nh\u1edd v\u00e0o vi\u1ec7c gi\u1ea3i quy\u1ebft tri\u1ec7t \u0111\u1ec3 c\u00e1c r\u00e0o c\u1ea3n v\u1ec1 t\u00e2m l\u00fd v\u00e0 k\u1ef9 thu\u1eadt trong b\u1eefa tr\u01b0a, bu\u1ed5i th\u1ea3o lu\u1eadn tr\u1ef1c ti\u1ebfp \u0111\u00e3 di\u1ec5n ra v\u1edbi s\u1ef1 m\u01b0\u1ee3t m\u00e0 tuy\u1ec7t \u0111\u1ed1i, gi\u00fap kh\u00e1n gi\u1ea3 th\u1ef1c s\u1ef1 “ch\u1ea1m” \u0111\u01b0\u1ee3c v\u00e0o m\u1eadt m\u00e3 c\u1ee7a s\u1ef1 xa x\u1ec9.<\/p>\n

“The Italian Touch” kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t b\u1eefa tr\u01b0a; n\u00f3 l\u00e0 l\u1eddi kh\u1eb3ng \u0111\u1ecbnh v\u1ec1 n\u0103ng l\u1ef1c c\u1ee7a Italian Atelier v\u00e0 CjC Marketing Agency trong vi\u1ec7c \u0111\u1ecbnh h\u00ecnh t\u01b0\u01a1ng lai ng\u00e0nh Hospitality t\u1ea1i Vi\u1ec7t Nam. Khi di s\u1ea3n g\u1eb7p g\u1ee1 chi\u1ebfn l\u01b0\u1ee3c, s\u1ef1 sang tr\u1ecdng kh\u00f4ng c\u00f2n l\u00e0 m\u1ed9t kh\u00e1i ni\u1ec7m xa v\u1eddi, m\u00e0 tr\u1edf th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m c\u00f3 th\u1ec3 c\u1ea3m nh\u1eadn, th\u1ea5u hi\u1ec3u v\u00e0 th\u1ef1c thi.<\/p>\n

Th\u00f4ng c\u00e1o b\u00e1o ch\u00ed n\u00e0y c\u0169ng \u0111\u00e3 \u0111\u01b0\u1ee3c \u0111\u0103ng t\u1ea3i tr\u00ean VRITIMES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

S\u1ef1 sang tr\u1ecdng \u0111\u00edch th\u1ef1c hi\u1ebfm khi n\u1eb1m \u1edf nh\u1eefng m\u00e0n tr\u00ecnh di\u1ec5n h\u00e0o nho\u00e1ng; n\u00f3 t\u1ed3n t\u1ea1i trong s\u1ef1 t\u0129nh l\u1eb7ng \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n k\u1ef9 l\u01b0\u1ee1ng tr\u01b0\u1edbc khi b\u1ee9c…<\/p>\n","protected":false},"author":1,"featured_media":42986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-42985","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-vietnam"],"_links":{"self":[{"href":"https:\/\/asianicinsights.com\/index.php?rest_route=\/wp\/v2\/posts\/42985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asianicinsights.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asianicinsights.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asianicinsights.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asianicinsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42985"}],"version-history":[{"count":0,"href":"https:\/\/asianicinsights.com\/index.php?rest_route=\/wp\/v2\/posts\/42985\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asianicinsights.com\/index.php?rest_route=\/wp\/v2\/media\/42986"}],"wp:attachment":[{"href":"https:\/\/asianicinsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asianicinsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asianicinsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}