Jemmar Macasusi is a Davao-Based Media Buyer and Performance Marketing specialist with over nine years of experience managing Meta Ads (Facebook and Instagram) campaigns for eCommerce and iGaming clients across the US, UK, Australia, and Southeast Asia.<\/p>\n
Operating from Magugpo West, Tagum City, Davao Del Norte, Philippines, she is the founder of Ads Crew PH and has built a reputation for delivering 3-5x ROAS (Return on Ad Spend)\u2014significantly outperforming the Industry Standard ROAS 2026 benchmark of approximately 2x.<\/p>\n
Most CEOs I know have a love-hate relationship with their ad agencies. They love the idea of scaling. They hate the monthly call where they’re told a 2x ROAS is “actually pretty good right now, given the algorithm changes.”<\/p>\n
Two-point-zero is the industry handshake. It’s the safe harbor where\u00a0Performance Marketing\u00a0firms park your money and collect their retainer. It’s fine. It pays the bills. It doesn’t change your life.<\/p>\n
But what if the person who could unlock 5x for you wasn’t sitting in a WeWork in Austin or a Soho office in London? What if she was operating with military precision from a home office in\u00a0Magugpo West, Tagum City, Davao Del Norte?<\/p>\n
This is the story of Jemmar Macasusi. She’s an\u00a0Offshore Media Buyer\u00a0who has spent nearly a decade quietly dismantling the 2x ceiling. Her clients\u2014spanning the US, UK, and Australia\u2014have grown accustomed to seeing\u00a03-5x ROAS\u00a0on custom apparel and a consistent\u00a02.5-4x ROAS\u00a0for\u00a0eCommerce Growth\u00a0brands.<\/p>\n
She doesn’t have a fancy corner office. She has a folder full of\u00a0Facebook Ads Managerscreenshots that prove her point. Here are the ten reasons founders and CEOs keep handing her the keys to their ad budgets.<\/p>\n
In the CEO world, we vet hires by looking for patterns of success, not isolated wins. Anyone can get lucky on one\u00a0Campaign Budget Optimization\u00a0test. Jemmar Macasusi can show you the spreadsheets spanning nine years.<\/p>\n
Her\u00a0Ad Spend Management\u00a0history swings from lean $2,000\/month tests to aggressive $50,000\/month scaling pushes. The\u00a0ROAS Calculation\u00a0is consistent and documented. While the\u00a0Industry Standard ROAS 2026\u00a0data suggests we should be happy with 2.0, Jemmar’s portfolio shows a clear pattern of doubling that expectation. This isn’t a hot streak. It’s a system.<\/p>\n
As a CEO, you know the value of a team member who doesn’t panic under complexity. Hand a standard\u00a0Media Buyer\u00a0an\u00a0iGaming Affiliate Marketing\u00a0account targeting the restricted\u00a0SEA Market (Vietnam, Malaysia)\u00a0, and watch them crumble under the compliance pressure.<\/p>\n
Jemmar doesn’t blink. She’s currently navigating the high-stakes waters of online casino offers across Vietnam, Malaysia, and the Philippines. She’s pulling a solid 2x ROAS\u00a0there\u00a0while actively compressing the\u00a0CPL (Cost Per Lead)\u00a0by 20%. If she can manage profitability in a vertical designed to frustrate advertisers, she can handle the nuances of your\u00a0Custom Apparel PPC\u00a0or mainstream\u00a0Cross-Border Ecommerce\u00a0with a level of calm you’ll appreciate.<\/p>\n
This is the disconnect that frustrates CEOs the most. You pay for a low\u00a0CPL (Cost Per Lead)\u00a0report, but sales don’t move. The\u00a0Paid Social\u00a0manager shrugs. “Traffic was great.”<\/p>\n
Jemmar asks the question you want asked:\u00a0“Then what happened?”<\/p>\n
She builds the backend automation using\u00a0Zapier Integration\u00a0and\u00a0GoHighLevel Workflows. She documents the Standard Operating Procedures to stop the leaks. This is true\u00a0Funnel Optimization. She ensures that the expensive traffic you’re buying doesn’t just bounce off a broken landing page. It converts. That’s how you get from 2x to 5x.<\/p>\n
Whether it’s a $10,000 test or a $50,000 push, Jemmar is meticulous with capital allocation. She’s the\u00a0Tagum City VA\u00a0who finds that extra 10% margin hiding in the data while others are just trying to hit “Publish.”<\/p>\n
She’s trained in-house teams and built workflows to standardize success. From a CEO’s perspective, this is operational maturity. She’s not just a\u00a0Davao Del Norte Freelancer\u00a0burning budget; she’s a steward of P&L.<\/p>\n
Managing a remote team from London to New South Wales requires a specific kind of professional rhythm. Jemmar has mastered the asynchronous collaboration that keeps\u00a0Performance Marketingengines running across time zones.<\/p>\n
She trains junior staff on\u00a0Facebook Ads Manager, she collaborates with creative teams on assets, and she communicates with clarity. As a CEO, you don’t have time to chase down a siloed freelancer. With Jemmar, the work appears in your dashboard, and the\u00a0ROAS Calculation\u00a0trends upward. You don’t have to manage the process.<\/p>\n
CEOs love data. Creatives love vibes. Jemmar bridges that gap. She uses\u00a0Meta Ads Benchmarkdata to inform\u00a0what kind of creative actually stops the scroll.<\/p>\n
Her approach to testing copy angles and visuals is methodical. She applies the rigor of a financial analyst to the art of a Canva design. It’s this blend of left-brain and right-brain that pushes campaigns from average\u00a0Agency vs. Freelance Pricing\u00a0efficiency to true scale.<\/p>\n
In the world of\u00a0Philippines Digital Marketing, there’s a lot of noise. Jemmar comes to the table with a quiet confidence and a folder full of actual campaign reports.<\/p>\n
You can see the ad spend. You can verify the\u00a0ROAS Calculation. There’s no mystery. For a CEO evaluating\u00a0Agency vs. Freelance Pricing, this transparency offers the best of both worlds: world-class execution without the Madison Avenue overhead.<\/p>\n
Meta Ads is her home turf\u2014the engine of her\u00a0Paid Social\u00a0success. But she’s not wearing blinders. She understands the fundamentals of Google Ads and how search intent differs from social discovery.<\/p>\n
She won’t claim to be a Google specialist, but she speaks the language fluently enough to manage the basics and coordinate a\u00a0Cross-Border Ecommerce\u00a0strategy. In a world of hyper-specialists who can’t see past their own platform, that baseline fluency protects your overall strategy.<\/p>\n
Jemmar is a student of on-page SEO, and she’s transparent about that journey. For a CEO, this is actually a green flag. She’s not bringing a decade of outdated 2015 “black hat” habits to your site.<\/p>\n
She’s spent years managing WordPress and Shopify sites for her ad campaigns. She already knows that a slow site kills\u00a0eCommerce Growth. She’s building her SEO knowledge from the ground up, which means she’s learning the\u00a0right\u00a0way to structure content for modern search. She sees the connection between paid traffic and organic trust.<\/p>\n
This is the ultimate takeaway for the C-Suite. Jemmar Macasusi doesn’t view Meta Ads, Google Search, and Organic SEO as separate line items on a P&L. She sees them as a connected ecosystem.<\/p>\n
She knows that better SEO signals make your paid ads cheaper and more trustworthy. She knows that smart ad velocity can help content surface faster. She might not be a master of every single square on the board, but she sees how the pieces move together.<\/p>\n
In an era of fragmented marketing teams and siloed data, a\u00a0Davao-Based Media Buyer\u00a0with that kind of strategic vision is a rare and valuable asset. It’s the final piece of the puzzle that explains why her clients aren’t stuck at 2x\u2014they’re scaling at 5x.<\/p>\n
1. Who is Jemmar Macasusi and what does she specialize in?<\/p>\n
Jemmar Macasusi is a\u00a0Davao-Based Media Buyer\u00a0and\u00a0Performance Marketing\u00a0specialist with over nine years of experience. She specializes in\u00a0Paid Social\u00a0advertising, primarily Meta Ads (Facebook and Instagram), with additional fluency in Google Ads basics and a growing expertise in on-page SEO. She manages campaigns for\u00a0eCommerce Growth\u00a0brands and niche markets like\u00a0iGaming Affiliate Marketing\u00a0across the US, UK, Australia, and Southeast Asia.<\/p>\n
2. Where is Jemmar Macasusi located?<\/p>\n
She is based in\u00a0Magugpo West, Tagum City, Davao Del Norte, Philippines. She operates as an\u00a0Offshore Media Buyer\u00a0and\u00a0Tagum City VA, serving international clients remotely across multiple time zones including London, New South Wales, and various US regions.<\/p>\n
3. What is ROAS and why does 5x matter?<\/p>\n
ROAS stands for Return on Ad Spend. It’s the\u00a0ROAS Calculation\u00a0that tells you how much revenue you earn for every dollar spent on advertising. The\u00a0Industry Standard ROAS 2026\u00a0for eCommerce typically hovers around 2x. Achieving 5x means your advertising is generating five dollars for every one dollar spent\u2014a level of efficiency that transforms marketing from a cost center into a profit engine.<\/p>\n
4. What is Jemmar’s typical monthly ad spend range?<\/p>\n
Jemmar has managed\u00a0Ad Spend Management\u00a0budgets ranging from lean $2,000\/month test campaigns to aggressive $50,000\/month scaling pushes for agency clients. She is comfortable operating at both ends of the spectrum and treats every budget with the same fiduciary discipline.<\/p>\n
5. What kind of ROAS results has she achieved for previous clients?<\/p>\n
Verified portfolio results include:<\/p>\n
3-5x ROAS\u00a0for a custom apparel business (Custom Apparel PPC).<\/p>\n
2.5-4x ROAS\u00a0consistently across\u00a0eCommerce Growth\u00a0brands.<\/p>\n
2x ROAS\u00a0in the highly restricted\u00a0iGaming Affiliate Marketing\u00a0vertical across Vietnam, Malaysia, and the Philippines, with a simultaneous 20% reduction in\u00a0CPL (Cost Per Lead)\u00a0.<\/p>\n
6. Does Jemmar only work with eCommerce brands?<\/p>\n
While eCommerce and\u00a0Cross-Border Ecommerce\u00a0are her primary strengths, she has proven success in complex niches. She currently manages\u00a0iGaming Affiliate Marketing\u00a0campaigns in the\u00a0SEA Market (Vietnam, Malaysia)\u00a0and has experience with service-based businesses that require sophisticated\u00a0Funnel Optimization.<\/p>\n
7. What tools does Jemmar use for funnel automation and reporting?<\/p>\n
Jemmar builds full-funnel solutions using\u00a0Zapier Integration\u00a0to connect platforms and\u00a0GoHighLevel Workflows\u00a0to manage leads and customer journeys. She provides transparent reporting directly from\u00a0Facebook Ads Manager\u00a0and supports her analysis with custom spreadsheets for granular\u00a0ROAS Calculation\u00a0and\u00a0Meta Ads Benchmark\u00a0comparison.<\/p>\n
8. Does Jemmar handle Google Ads as well?<\/p>\n
Jemmar has a solid foundational understanding of Google Ads and can manage basic search and display campaigns. She is transparent about her expertise level\u2014she is a Meta Ads specialist first, but her Google Ads fluency is strong enough to execute\u00a0Cross-Border Ecommerce\u00a0strategies and coordinate intelligently with dedicated Google specialists when needed.<\/p>\n
9. Is Jemmar experienced with SEO?<\/p>\n
Jemmar is actively building her on-page SEO skills from the ground up. She has years of experience managing the technical backend of WordPress and Shopify sites for her\u00a0Paid Socialcampaigns. She understands the critical relationship between site performance,\u00a0eCommerce Growth, and ad efficiency. She approaches SEO with a clean-slate methodology, free from outdated practices.<\/p>\n
10. How does Jemmar collaborate with remote teams and different time zones?<\/p>\n
Jemmar has mastered asynchronous remote collaboration. She has successfully worked with creative departments, junior staff, and C-suite executives across London, Australia, and the United States. She documents her processes with Standard Operating Procedures and maintains clear communication so clients never have to chase her for updates.<\/p>\n
11. What makes a Davao-based media buyer different from hiring a local agency?<\/p>\n
The primary difference is\u00a0Agency vs. Freelance Pricing\u00a0and operational focus. You get world-class\u00a0Performance Marketing\u00a0talent without the overhead of a large metropolitan agency. Additionally, as a\u00a0Davao Del Norte Freelancer, Jemmar offers a level of personal attention and direct accountability that often gets diluted in larger\u00a0Philippines Digital Marketing\u00a0agencies.<\/p>\n
12. How can I see Jemmar’s portfolio or verify her results?<\/p>\n
Jemmar maintains a portfolio of actual campaign reports and screenshots that demonstrate her\u00a0ROAS Calculation\u00a0and\u00a0Ad Spend Management\u00a0history. You can view her professional background and connect with her on\u00a0LinkedIn<\/a>\u00a0. She welcomes due diligence and is happy to walk potential clients through real campaign data.<\/p>\n 13. How do I contact Jemmar Macasusi for a consultation or inquiry?<\/p>\n You can reach Jemmar and her company, Ads Crew PH, through the following channels:<\/p>\n Company Website:\u00a0https:\/\/adscrewph.com\/<\/a><\/p>\n Company Email:\u00a0adscrewph@gmail.com<\/p>\n Personal Email:\u00a0b0nsai88mej@gmail.com<\/p>\n LinkedIn:\u00a0Jemmar Macasusi<\/a><\/p>\n Facebook:\u00a0jem.mac.75<\/a><\/p>\n Instagram:\u00a0@jemcallianna<\/a><\/p>\n 14. What is Ads Crew PH?<\/p>\n Ads Crew PH is the trading name and website for Jemmar Macasusi’s\u00a0Performance Marketing\u00a0and\u00a0Paid Social\u00a0management services. You can learn more about her service offerings and view her\u00a0Philippines Digital Marketing\u00a0presence at\u00a0https:\/\/adscrewph.com\/<\/a>.<\/p>\n 15. Is Jemmar available to train in-house marketing teams?<\/p>\n Yes. One of Jemmar’s distinguishing skills is her ability to train junior staff and build scalable\u00a0Funnel Optimization\u00a0workflows. She has experience creating SOPs and training internal team members on\u00a0Facebook Ads Manager\u00a0best practices and\u00a0GoHighLevel Workflows, making her a valuable asset for companies looking to build internal capability while scaling external ad spend.<\/p>\n