{"id":42606,"date":"2026-04-10T21:02:38","date_gmt":"2026-04-10T12:02:38","guid":{"rendered":"https:\/\/asianicinsights.com\/?p=42606"},"modified":"2026-04-10T21:02:38","modified_gmt":"2026-04-10T12:02:38","slug":"smarties-indonesia-2026-menyiapkan-panggung-untuk-karya-pemenang-penghargaan","status":"publish","type":"post","link":"https:\/\/asianicinsights.com\/?p=42606","title":{"rendered":"SMARTIES\u2122 Indonesia 2026: Menyiapkan Panggung untuk Karya Pemenang Penghargaan"},"content":{"rendered":"

SMARTIES\u2122 Indonesia 2026 yang diselenggarakan oleh MMA Indonesia resmi membuka pendaftaran sebagai ajang penghargaan pemasaran untuk brand, agensi, publisher, platform, dan marketer di Indonesia yang menghadirkan inovasi dan dampak bisnis nyata, dengan submission dibuka untuk kampanye yang tayang pada Januari 2025\u2013Juni 2026 dan batas akhir on-time entry pada 9 Juli 2026. Program tahun ini hadir dengan kerangka baru yang dibagi ke dalam empat channel utama\u2014Purpose Driven Marketing, Impact Marketing, Media & Growth, serta Creative & Innovation Impact\u2014untuk menyesuaikan dengan cara kerja pemasaran modern yang makin terhubung. Selain memberi pengakuan industri, kemenangan di SMARTIES\u2122 juga membuka visibilitas lebih luas melalui MMA SMARTIES Business Impact Index, RECMA, dan WARC Media 100 Ranking. Untuk membantu meningkatkan kualitas entry, MMA Indonesia juga akan menggelar SMARTIES\u2122 Unplugged Indonesia 2026 pada Selasa, 14 April 2026 di Midaz Senayan Golf, Jakarta, yang akan mempertemukan lebih dari 150 profesional senior guna mempelajari strategi, kreativitas, teknologi, dan hasil bisnis di balik kampanye pemenang SMARTIES 2025, sekaligus memperkuat posisi SMARTIES\u2122 sebagai benchmark paling kredibel untuk efektivitas pemasaran di Indonesia.<\/p>\n

SMARTIES\u2122 Indonesia 2026:\u00a0Menyiapkan\u00a0Panggung\u00a0untuk\u00a0Karya\u00a0Pemenang\u00a0Penghargaan\u00a0<\/p>\n

Jakarta, Indonesia\u00a0<\/p>\n

Marketing + Media Alliance (MMA)\u00a0dengan\u00a0bangga\u00a0mengumumkan\u00a0pembukaan\u00a0pendaftaran\u00a0untuk\u00a0SMARTIES\u2122 Awards 2026, program\u00a0penghargaan\u00a0pemasaranterdepan\u00a0yang\u00a0memberikan\u00a0apresiasi\u00a0kepada\u00a0brand,\u00a0agensi, dan marketer visioner yang\u00a0mendorong\u00a0inovasi\u00a0serta\u00a0dampak\u00a0bisnis.\u00a0<\/p>\n

SMARTIES\u2122\u00a0terus\u00a0menjadi\u00a0tolok\u00a0ukur\u00a0global\u00a0untuk\u00a0efektivitas\u00a0pemasaran,\u00a0dengan\u00a0merayakan\u00a0kampanye\u00a0yang\u00a0tidak\u00a0hanya\u00a0menciptakan\u00a0perhatian. Program\u00a0inimemberikan\u00a0penghargaan\u00a0kepada\u00a0karya\u00a0yang\u00a0mendorong\u00a0pertumbuhan,\u00a0memperkuat\u00a0hubungan\u00a0dengan\u00a0brand,\u00a0meningkatkan\u00a0pengalaman\u00a0pelanggan, dan\u00a0menetapkan\u00a0standar\u00a0baru\u00a0bagi\u00a0pemasaran\u00a0modern.\u00a0<\/p>\n

Untuk\u00a0tahun\u00a02026,\u00a0kerangka\u00a0SMARTIES\u2122\u00a0telah\u00a0diperbarui\u00a0agar\u00a0lebih\u00a0mencerminkan\u00a0cara\u00a0organisasi\u00a0pemasaran\u00a0beroperasi\u00a0saat\u00a0ini\u00a0dan\u00a0bagaimana\u00a0karyaberdampak\u00a0kini\u00a0dihadirkan\u00a0melalui\u00a0ekosistem\u00a0yang\u00a0saling\u00a0terhubung. Kini\u00a0penghargaan\u00a0dibagi\u00a0ke\u00a0dalam\u00a0empat\u00a0channel\u00a0utama:\u00a0Purpose Driven Marketing, Impact Marketing, Media &\u00a0Growth,dan\u00a0Creative & Innovation Impact.\u00a0Struktur\u00a0ini\u00a0menyelaraskan\u00a0program SMARTIES\u2122\u00a0secara\u00a0global,\u00a0sekaligus\u00a0memberiruang\u00a0bagi\u00a0setiap\u00a0pasar\u00a0untuk\u00a0mengakui\u00a0karya\u00a0yang paling\u00a0merepresentasikan\u00a0keunggulan\u00a0lokal.\u00a0<\/p>\n

Memenangkan\u00a0SMARTIES\u2122 Award\u00a0memiliki\u00a0pengaruh\u00a0yang\u00a0melampaui\u00a0trofi\u00a0itu\u00a0sendiri.\u00a0Kampanye\u00a0yang\u00a0meraih\u00a0penghargaan\u00a0akan\u00a0mendapatkan\u00a0visibilitasmelalui\u00a0MMA SMARTIES Business Impact Index, RECMA,\u00a0dan\u00a0WARC Media 100 Ranking,\u00a0sehingga\u00a0memperkuat\u00a0kredibilitas\u00a0mereka\u00a0di\u00a0industri\u00a0pemasarandan\u00a0memperkokoh\u00a0posisi\u00a0brand,\u00a0agensi, publisher,\u00a0serta\u00a0mitra\u00a0teknologi\u00a0di\u00a0tingkat\u00a0regional\u00a0maupun\u00a0global.\u00a0<\/p>\n

\u201cAsia Pacific remains one of the most dynamic marketing regions in the world, with marketers consistently finding new ways to turn innovation into real business impact,\u201d\u00a0ujar\u00a0Rohit\u00a0Dadwal, CEO, MMA APAC & Global Head of SMARTIES\u2122 Worldwide. \u201cSMARTIES\u2122 exists to benchmark that work against the best in the world and turn it into learning that helps elevate the industry.\u201d\u00a0<\/p>\n

Shanti Tolani, Country Head & Board of Director, MMA Indonesia, juga\u00a0menekankan\u00a0pentingnya\u00a0penghargaan\u00a0ini, \u201cMerupakan\u00a0kebanggaan\u00a0besar\u00a0bagi\u00a0kami di MMA Indonesia\u00a0bahwa\u00a0SMARTIES\u2122\u00a0kini\u00a0telah\u00a0menjadi\u00a0sinonim\u00a0dengan\u00a0keunggulan\u00a0pemasaran\u00a0dan\u00a0dampak\u00a0bisnis.\u00a0Didorong\u00a0oleh ide-ide\u00a0kreatif\u00a0yang\u00a0kuat, strategi yang\u00a0semakin\u00a0tajam,\u00a0teknologi\u00a0yang\u00a0terus\u00a0berkembang, dan\u00a0pengukuran\u00a0yang\u00a0semakin\u00a0akuntabel, para marketer\u00a0saat\u00a0ini\u00a0tengah\u00a0mendefinisikan\u00a0ulangbagaimana\u00a0kampanye\u00a0yang\u00a0efektif\u00a0dibangun\u00a0dan\u00a0dievaluasi.\u201d\u00a0<\/p>\n

Di\u00a0tingkat\u00a0pasar, SMARTIES\u2122 Indonesia 2026\u00a0dirancang\u00a0bukan\u00a0hanya\u00a0untuk\u00a0menarik\u00a0lebih\u00a0banyak\u00a0entry,\u00a0tetapi\u00a0juga entry\u00a0dengan\u00a0kualitas\u00a0yang\u00a0lebih\u00a0baik. Program 2026\u00a0akan\u00a0menempatkan\u00a0penekanan\u00a0kuat\u00a0pada\u00a0kualitas\u00a0submission,\u00a0juri\u00a0senior dan\u00a0kredibel,\u00a0integritas\u00a0penjurian,\u00a0serta\u00a0amplifikasi\u00a0karya\u00a0pemenang\u00a0dan insight\u00a0kategori\u00a0sepanjang\u00a0tahun.\u00a0Tujuannya\u00a0jelas:\u00a0memperkuat\u00a0SMARTIES\u2122\u00a0sebagai\u00a0benchmark paling\u00a0kredibel\u00a0untuk\u00a0efektivitas\u00a0pemasaran\u00a0di Indonesia.\u00a0<\/p>\n

SMARTIES\u2122 Unplugged Indonesia 2026: Platform\u00a0Pembelajaran\u00a0untuk\u00a0Submission yang\u00a0Lebih\u00a0Kuat dan\u00a0Lebih\u00a0Cerdas\u00a0<\/p>\n

Sebagai\u00a0bagian\u00a0dari\u00a0rangkaian\u00a0awards season SMARTIES\u2122 Indonesia 2026, MMA Indonesia\u00a0akan\u00a0menyelenggarakan\u00a0MMA SMARTIES\u2122 Unplugged Indonesia 2026\u00a0pada\u00a0Selasa, 14 April 2026, di\u00a0Midaz\u00a0Senayan\u00a0Golf, Jakarta,\u00a0dengan\u00a0tema\u00a0\u201cStrategic Brilliance in Action: Campaigns That Redefine Excellence.\u201d\u00a0<\/p>\n

Acara\u00a0ini\u00a0akan\u00a0mempertemukan\u00a0sekitar\u00a0150+\u00a0profesional\u00a0senior\u00a0dari\u00a0brand,\u00a0agensi, media, publisher, dan\u00a0perusahaan\u00a0teknologi\u00a0untuk\u00a0mengupas\u00a0strategi,\u00a0kreativitas,\u00a0teknologi, dan\u00a0hasil\u00a0bisnis\u00a0di\u00a0balik\u00a0kampanye-kampanye\u00a0paling\u00a0berprestasi\u00a0dari\u00a0SMARTIES Awards Indonesia 2025.\u00a0<\/p>\n

Hal\u00a0ini\u00a0menempatkan\u00a0SMARTIES\u2122 Unplugged\u00a0sebagai\u00a0platform\u00a0pembelajaran\u00a0sekaligus\u00a0katalis\u00a0industri, yang\u00a0membantu\u00a0peserta\u00a0meningkatkan\u00a0kualitassubmission,\u00a0memahami\u00a0ekspektasi\u00a0kategori\u00a0dengan\u00a0lebih\u00a0baik, dan\u00a0membangun\u00a0case yang\u00a0lebih\u00a0kuat\u00a0berbasis\u00a0hasil.\u00a0<\/p>\n

Program\u00a0ini\u00a0akan\u00a0menampilkan\u00a0sambutan\u00a0pembuka\u00a0dari\u00a0para\u00a0pemimpin\u00a0MMA Indonesia,\u00a0studi\u00a0kasus\u00a0karya\u00a0pemenang\u00a0terpilih,\u00a0perspektif\u00a0para\u00a0juri\u00a0mengenaidefinisi\u00a0excellence,\u00a0serta\u00a0diskusi\u00a0tentang\u00a0bagaimana\u00a0kreativitas, media, data, dan\u00a0teknologi\u00a0membentuk\u00a0pemasaran\u00a0yang\u00a0lebih\u00a0efektif. Acara\u00a0ini\u00a0juga\u00a0akanmenjadi\u00a0platform\u00a0berharga\u00a0bagi\u00a0brand dan\u00a0agensi\u00a0yang\u00a0ingin\u00a0memahami\u00a0lebih\u00a0baik\u00a0standar\u00a0di\u00a0balik\u00a0submission SMARTIES\u2122 yang\u00a0kuat.\u00a0<\/p>\n

Dengan\u00a0perpaduan\u00a0antara\u00a0thought leadership, insight\u00a0praktis, dan networking\u00a0bisnis, SMARTIES\u2122 Unplugged Indonesia 2026\u00a0dirancang\u00a0untuk\u00a0membantuindustri\u00a0belajar\u00a0dari\u00a0karya\u00a0yang\u00a0telah\u00a0terbukti\u00a0berhasil\u00a0dan\u00a0meningkatkan\u00a0standar\u00a0untuk\u00a0entry di masa\u00a0mendatang.\u00a0<\/p>\n

Jangan\u00a0lewatkan\u00a0kesempatan\u00a0ini\u00a0untuk\u00a0belajar,\u00a0berkarya, dan\u00a0menang.\u00a0<\/p>\n

Kunjungi\u00a0halaman\u00a0event\u00a02026 SMARTIES Unplugged Indonesia:\u00a0https:\/\/mmaglobal.com\/event\/mma-smarties-unplugged-indonesia-2026\/agenda<\/a>\u00a0<\/p>\n

MMA Indonesia Local Council Page:\u00a0https:\/\/mmaglobal.com\/local-councils\/indonesia<\/a>\u00a0<\/p>\n

MMA SMARTIES Awards Indonesia Jury:\u00a0https:\/\/mmaglobal.com\/smarties\/awards\/programs\/indonesia\/jury<\/a>\u00a0<\/p>\n

2025 Winners:\u00a0https:\/\/mmaglobal.com\/smarties-2025\/finalists\/winners\/region:14<\/a>\u00a0<\/p>\n

SMARTIES 2026 Award Categories\u00a0dibagi\u00a0ke\u00a0dalam\u00a0empat\u00a0channel\u00a0utama\u00a0yang\u00a0merepresentasikan\u00a0pilar\u00a0keunggulan\u00a0pemasaran\u00a0saat\u00a0ini:\u00a0Purpose Driven Marketing, Impact Marketing, Media & Growth,\u00a0dan\u00a0Creative & Innovation Impact. Agar\u00a0memenuhi\u00a0syarat,\u00a0kampanye\u00a0harus\u00a0telah\u00a0aktif\u00a0di pasar\u00a0antaraJanuari 2025\u00a0hingga\u00a0Juni 2026.\u00a0Seluruh\u00a0submission\u00a0harus\u00a0dikirimkan\u00a0paling\u00a0lambat\u00a09 Juli 2026.\u00a0<\/p>\n

Submission portal:\u00a0https:\/\/www.mmaglobal.com\/smarties\/awards\/programs\/indonesia\/overview<\/a>\u00a0<\/p>\n

2026 SMARTIES Indonesia Categories:\u00a0https:\/\/www.mmaglobal.com\/smarties\/awards\/programs\/indonesia\/categories<\/a>\u00a0<\/p>\n

Download the 2026 Official SMARTIES Submission Guide:\u00a0https:\/\/mmaglobal.com\/documents\/download-2026-official-smarties-submission-guide<\/a>\u00a0<\/p>\n

Detail\u00a0penting\u00a0untuk\u00a0SMARTIES\u2122 Indonesia 2026\u00a0meliputi:\u00a0<\/p>\n

Batas\u00a0akhir\u00a0on-time entry:\u00a09 Juli 2026\u00a0<\/p>\n

Penghargaan:\u00a0Gold, Silver, dan Bronze di\u00a0berbagai\u00a0kategori,\u00a0serta\u00a0penghargaan\u00a0utama\u00a0seperti\u00a0Best in Show, Juror\u2019s Choice Award of the Year, Brand of the Year, Advertiser of the Year, Media Agency of the Year, Creative Agency of the Year, Publisher of the Year, dan\u00a0lainnya\u00a0<\/p>\n

Level entry:\u00a0SMARTIES\u2122 X Global, Regional SMARTIES\u2122 Awards,\u00a0dan\u00a0National SMARTIES\u2122 Awards\u00a0<\/p>\n

Panel\u00a0juri:\u00a0marketer senior\u00a0dari\u00a0brand dan para\u00a0pemimpin\u00a0industri\u00a0yang\u00a0akan\u00a0mengevaluasi\u00a0karya\u00a0berdasarkan\u00a0inovasi,\u00a0kreativitas, dan\u00a0dampak\u00a0yang\u00a0terukur\u00a0<\/p>\n

Para marketer,\u00a0agensi, brand, publisher, dan platform di\u00a0seluruh\u00a0Indonesia\u00a0didorong\u00a0untuk\u00a0mengirimkan\u00a0karya\u00a0terbaik\u00a0mereka\u00a0dan\u00a0bergabung\u00a0dalam\u00a0SMARTIES\u2122 Unplugged Indonesia 2026\u00a0untuk\u00a0belajar\u00a0dari\u00a0kampanye, para\u00a0juri, dan\u00a0pemikiran\u00a0strategis\u00a0yang\u00a0membentuk\u00a0masa\u00a0depan\u00a0pemasaran.\u00a0<\/p>\n

Tentang\u00a0SMARTIES\u2122\u00a0<\/p>\n

SMARTIES\u2122\u00a0adalah\u00a0program\u00a0penghargaan\u00a0pemasaran\u00a0global\u00a0milik\u00a0MMA yang\u00a0memberikan\u00a0pengakuan\u00a0atas\u00a0inovasi,\u00a0efektivitas, dan\u00a0dampak\u00a0bisnis.\u00a0Denganprogram yang\u00a0mencakup\u00a0pasar\u00a0nasional, regional, dan global, SMARTIES\u2122\u00a0telah\u00a0menjadi\u00a0benchmark yang\u00a0dihormati\u00a0untuk\u00a0pemasaran\u00a0yang\u00a0mendorongpertumbuhan\u00a0nyata.\u00a0<\/p>\n

Press Release juga sudah tayang di VRITIMES<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

SMARTIES\u2122 Indonesia 2026 yang diselenggarakan oleh MMA Indonesia resmi membuka pendaftaran sebagai ajang penghargaan pemasaran untuk brand, agensi, publisher, platform, dan marketer di Indonesia yang menghadirkan inovasi dan dampak bisnis…<\/p>\n","protected":false},"author":1,"featured_media":42607,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[],"class_list":["post-42606","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-indonesia"],"_links":{"self":[{"href":"https:\/\/asianicinsights.com\/index.php?rest_route=\/wp\/v2\/posts\/42606","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/asianicinsights.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/asianicinsights.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/asianicinsights.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/asianicinsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=42606"}],"version-history":[{"count":0,"href":"https:\/\/asianicinsights.com\/index.php?rest_route=\/wp\/v2\/posts\/42606\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/asianicinsights.com\/index.php?rest_route=\/wp\/v2\/media\/42607"}],"wp:attachment":[{"href":"https:\/\/asianicinsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=42606"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/asianicinsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=42606"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/asianicinsights.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=42606"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}