On August 22, 2025, the third edition of the overseas international POP TOY SHOW (PTS) grandly opened at the Marina Bay Sands Expo and Convention Centre in Singapore. As an important part of the \u201cBeijing \u00d7 Singapore POP TOY SHOW Dual-City Plan,\u201d this exhibition gathered hundreds of internationally renowned toy artists and manufacturers. Crowds surged in front of multiple booths, fans were full of enthusiasm, and the buying atmosphere was intense, highlighting the extraordinary popularity of designer toys in the Singapore market.<\/p>\n
On the first day of the exhibition, Chinese original designer toy brand Heyone once again became the focus of the entire event. As a \u201cresident guest\u201d of the Singapore PTS, the brand continued its remarkable performance from previous editions. At this exhibition, Heyone presented the theme \u201cHeart-signal in Singapore,\u201d creating an immersive booth called \u201cA Rainbow-tinted Dream of the Old Nanyang\u201d by fusing Nanyang architectural elements with rainbow colors. As soon as the booth opened, it attracted large crowds lining up, with many limited-edition new products quickly sold out. On the first day, the booth welcomed more than 1,000 consumers, with dozens of KOLs visiting to take photos and check in, making it one of the most popular areas of the exhibition.<\/p>\n
Heyone\u2019s popular IP \u201cOZAI\u201d made a stunning debut at this exhibition and became a best-selling product sought after by toy fans. Among them, \u201cOZAI \u2013 Cowboy Utopia\u201d cleverly integrated denim cowboy elements, presenting a casual cowboy image through exquisite fabric craftsmanship; \u201cOZAI \u2013 Resonance Seeker\u201d adopted a unique magnetic attraction design and glossy finishing process, vividly interpreting the concept of \u201ccapturing moments of resonance.\u201d In addition, the newly launched \u201cOZAI \u2013 The Hooded Adventures\u201d MINI blind box series reproduced OZAI\u2019s adventurous journey with delicate craftsmanship and was also warmly welcomed by the audience.<\/p>\n
In addition to the \u201cOZAI\u201d series, Heyone\u2019s new generation IP \u201cMIMI,\u201d representing Eastern culture and healing power, also performed brilliantly. Two limited-edition figurines, \u201cMIMI \u2013 Scent of a Memory\u201d and \u201cMIMI \u2013 Poetic Spring,\u201d sold out quickly on the first day. Among them, \u201cScent of a Memory\u201d ingeniously integrated the traditional incense lamp element, fully displaying the beauty of classical Chinese aesthetics; \u201cPoetic Spring\u201d used imagery such as leaves, rivers, and the moon to vividly recreate the poetic scenes in ancient Chinese poetry, showcasing Heyone\u2019s innovative interpretation of traditional culture. A Singaporean fan who successfully purchased the MIMI limited edition said: \u201cAs a die-hard MIMI fan, I have always been fascinated by traditional Chinese culture. This new MIMI series not only continues the brand\u2019s consistently high-level design but also integrates traditional aesthetics. I am very happy to have gotten one, and I will buy more Heyone products at the exhibition.\u201d<\/p>\n
On the first day, Heyone\u2019s other IPs such as FurFur, FAYA, and HUDODO also achieved impressive sales results. The brand also specially set up interactive activities such as \u201cShare Your Purchase Photos to Win Blind Boxes,\u201d attracting enthusiastic participation from many fans. \u201cWe look forward to bringing more original IPs that combine creativity and artistic expression to overseas players through the PTS platform,\u201d said a Heyone brand representative. \u201cAt the same time, through face-to-face interaction with fans, we gain valuable suggestions and creative inspiration.\u201d This concept was fully demonstrated in the lively interactive atmosphere at the scene.<\/p>\n
In recent years, Heyone has continued to accelerate its pace of globalization, successively entering international stages such as Paris, Singapore, Seoul, and Bangkok. Its original designs and cultural heritage have won widespread acclaim from designer toy lovers worldwide. Returning once again to the Singapore PTS, Heyone\u2019s performance on the first day was particularly outstanding, making it one of the most popular booths at the event. During the exhibition, Heyone will continue to launch new products and organize engaging interactive activities, and its subsequent performance is highly anticipated.<\/p>\n