At the start of 2026, Bewinch, a high-end Chinese water purification brand, announced the launch of its Southeast Asia market expansion, first landing in Singapore. As the global pioneer of “installation-free smart countertop water purifiers,” Bewinch leverages 31 years of water purification technology accumulation and localized adaptation solutions to target the core pain points of Southeast Asian households—”complex water quality, inconvenient installation, and limited space.” The brand is set to bring local consumers a new healthy drinking water experience featuring “ready-to-use out of the box, precise temperature control, and efficient filtration.” Meanwhile, it plans to complete the construction of a regional after-sales service center in Southeast Asia within the year, establishing a dual guarantee system of “products + services.”

From “Inventor of Water Purification” to “Industry Benchmark”: Bewinch’s Technological Genes and Brand Heritage

Since its establishment in 1994, Bewinch has adhered to its brand philosophy and mission of “Designed for a High-Quality Life.” Backed by the R&D and manufacturing strength of its parent company Kingclean Electric Co.,Ltd, the brand has continuously made breakthroughs in the water purification sector—in 2015, it independently developed the world’s first installation-free smart countertop water purifier, completely subverting the limitations of traditional under-sink water purifiers such as “cumbersome installation, fixed placement, and non-adjustable water temperature.” Related technologies have obtained 4 Chinese utility model patents (e.g., Non-Water Tank Smart Water Purifier, Patent No.: CN105036432B; Installation-Free Countertop Smart Water Purifier, Patent No.: CN105036377B).

Over 31 years, Bewinch’s core technological barriers have been continuously strengthened:

– Its aerospace-grade polyamide RO reverse osmosis membrane adopts an exclusive winding process, achieving a filtration precision of 0.1 nanometers and a stable heavy metal rejection rate of over 98.6%;

– Independently developed high-speed motor technology extends the lifespan of the booster pump by 40% while reducing operating noise to below 46 decibels—equivalent to the volume of daily conversation;

– Intelligent flushing technology can extend the RO membrane’s service life by 2 to 3 years.

As of 2025, the brand has invested over 500 million yuan in water purification R&D and established a comprehensive testing platform simulating more than 120 global water quality environments to ensure stable product performance under extreme conditions. Currently, it holds over 100 patents related to water purification.

In the domestic market, Bewinch has maintained a 40% comprehensive market share in China’s countertop water purifier segment for many years through technological advantages. Relying on Kingclean’s system, it has built nearly 3,000 physical stores and over 1,300 after-sales service points nationwide. Globally, its products are exported to more than 120 countries and regions. In 2023, Bewinch won the “Outstanding Contribution Award for Technological Innovation” from the China Household Electrical Appliances Association, and its RO reverse osmosis technology was included in the “Technical White Paper of the Chinese Water Purification Industry,” establishing itself as a technological benchmark in the global healthy drinking water sector.

Localized Adaptation: Targeting Three Core Drinking Water Pain Points of Southeast Asian Households

Southeast Asia features hot and humid climates, significant differences in water quality (high TDS levels and prominent microbial contamination risks in some regions), and most urban households live in small apartments—making traditional water purification products difficult to meet local needs. In response to these characteristics, Bewinch has launched three localized solutions:

1.Water Quality Adaptation: Customized Filtration Systems for Regional Differences

Bewinch has optimized its RO membrane modules to enhance calcium and magnesium ion filtration capabilities, focusing on microbial interception and upgrading UV antibacterial functions. All products meet both EU RoHS certification and China’s GB4806.14-2023 national standard, with all water-contacting components made of food-grade materials to ensure drinking water safety from the source.

2.Space Adaptation: Compact Design for Small Apartment Layouts

The brand has launched the 26cm-wide countertop water purifier-dispenser Model G3, which occupies only half of a desktop space—perfectly adapting to the compact kitchen layouts common in Southeast Asia. Its installation-free design eliminates the need for professional on-site drilling or external water source connections, allowing users to plug it in and use it right out of the box, solving the problem of “inability to modify water pipelines” for apartment dwellers.

3.Experience Adaptation: Scenario-Based Function Optimization

Bewinch’s first Southeast Asia-targeted product features a simplified “water temperature + water volume” dot-matrix operation panel, making it easy for the elderly and children to use. To cater to local households’ needs for “hot drinks and baby formula preparation,” the product retains 7 levels of precise temperature control (from room temperature to 95℃) and 6 levels of water volume adjustment, enabling one-click adaptation to scenarios such as “making coffee, preparing baby formula, and drinking warm water.”

Executive Perspective: Rooting in Southeast Asia with “Localized Services”

“Bewinch’s entry into Southeast Asia is not a simple ‘product export’, but the ‘implementation of solutions’,” said the Global Marketing Director of Bewinch. “Our research shows that local consumers are most concerned about ‘lack of post-purchase support’—so we not only bring mature, tested products but also plan to establish a regional after-sales service center in Southeast Asia in 2026, providing 48-hour on-site service.”The director further emphasized: “For 31 years, Bewinch has adhered to the commitment of ‘making healthy drinking water visible and tangible’. This original aspiration remains unchanged from China to the global market. The Southeast Asia market is a crucial step in our global layout, and we strive to become the preferred brand in the high-end countertop water purifier market in Southeast Asia within 3 years.”

Global Layout and Authoritative Certifications: Safeguarding the Southeast Asia Market

Backed by Kingclean Electric’s global manufacturing system, Bewinch has established modern production bases in Vietnam and Thailand, equipped with food-grade cleanrooms (Class 1 million cleanliness level) and AI visual inspection production lines. The production cycle for a single unit is shortened to 48 seconds, with a defect rate controlled below 0.1%, enabling rapid response to Southeast Asia’s market demand.In terms of technical certifications, in addition to EU RoHS and China’s GB standards, Bewinch’s products have passed Singapore’s SGS water quality testing and PSB certification. The brand has established a joint laboratory with DuPont Water Treatment to introduce nanometer-level filtration materials, while maintaining 100% independent control over core components—ensuring product stability throughout the entire R&D and production process.

This press release has also been published on VRITIMES