Cebu City, Philippines – October 18 — The Queen City of the South once again proved its creative pulse as Fusion: The Philippine Music Festival returned to Cebu for its second year, bringing the OPM experience to SM Seaside Cebu. The festival celebrated homegrown pride and unity through a night of music, culture, and collaboration that resonated deeply with Cebuanos.

This year’s edition of Fusion Cebu was more than just a concert — it was a festival for Cebuanos, by Cebuanos.The entire production was mounted from the ground up with Cebuano partners — from the show directors, stage builders, and set designers to the safety, security, and operations teams — showcasing Cebu’s world-class talent both onstage and behind the scenes.

True to its name, Fusion lived up to the spirit of musical collaboration by spotlighting a lineup that blended local icons and national acts. Headliners Urbandub, Kai Montinola, and Rain Celmar shared the stage with crowd favorites Cup of Joe and Al James, creating a powerful showcase of genres and generations. The celebration continued with performances from Cebuano artists Ferdie Aragon, Jimmy Ricks, and the Karaoke World Championships Visayas Artists, alongside  dance numbers from Sugbo Brawta.

Beyond the stage, Fusion Cebu offered a full-sensory experience. Festivalgoers explored interactive brand booths, vibrant installations, and exclusive concert perks, all while celebrating the creativity and spirit of Cebu.

But Fusion has always been more than music. It’s about uniting as one and giving back to the community. As Cebu continues to recover from the recent earthquakes, Fusion is extending a helping hand by partnering with MBC Operation Tulong — donating part of the event’s ticket sales to local recovery and relief efforts. The festival also launched the Fusion Care Kits initiative, inviting concert-goers to bring hygiene kits or food packs to the venue. Each donation contributes to the community drive and entitles the giver to raffle entries for exciting Fusion prizes. Together, we’re stronger as one.

Nescafé, Fusion’s partner since the festival’s 10th anniversary in Manila, shared:

“NESCAFÉ believes that every cup of coffee can be a spark of inspiration. Helping us rise with purpose, begin with a smile, and share inspiration with others. Music has the power to do the same: it wakes us up, unites us, and gives us the courage to express ourselves. By supporting this Fusion, we champion the voices of young Filipino artists whose passion can wake up the world.”

Fusion Cebu 2025 was made possible through the support of its major brand partners Nescafé and Tanduay Flavored Mixes, together with Hapee Toothpaste, and Fudgee Barr, in partnership with the Republiq Group of Companies.

Beyond entertainment, Fusion continues to support the local music industry through its partnership with the Organisasyon ng mga Pilipinong Mang-aawit (OPM), where part of the proceeds fund programs that uplift and sustain Filipino musicians nationwide.

Don’t miss out Fusion Cebu! Grab your tickets on Ticketmelon, and follow Fusion’s page for more exciting news and updates!

Fusion’s media partners: Myx, Monster BT, iFM Cebu, Yes! FM Cebu, Cebu City Social Media Page, Cebu Upcoming Events, Deejayy Sprocket, Concert News Cebu, NeLaag, Cebu Page, Cebu Events, Summit Media, Cebu ni Bai, Sugbo PH, Laag Ta Bai, Info Cebu.

This press release has also been published on VRITIMES