Uganda, the Pearl of East Africa: A New Destination for Investment and Sustainable Nature Tourism

Uganda, The Pearl of Africa, is emerging as a prime destination for sustainable tourism and long-term partnerships with Indonesia in tourism, ICT, and natural resource sectors.

Famous not only for its rich wildlife and cultural heritage, Uganda now invites stakeholders from Indonesia to explore its vast potential as a gateway for investment, collaboration, and long-term partnerships in tourism, information and communication technology (ICT), as well as mineral, oil, and gas resources.

To strengthen connections and shared growth, the Uganda High Commission in Malaysia will host the Uganda–Indonesia Business Forum on July 10, 2025, at Park Hyatt Jakarta. This forum will introduce Uganda’s tourism potential to travelers, tour operators, and businesses looking to expand into the East African region.

“Indonesia is an important market for Uganda. Both countries are rich in tourism destinations and natural resources—minerals, oil, and gas—which opens even greater partnership opportunities. This forum is not just a platform to showcase Uganda’s beauty, but also a step toward shared growth,” said H.E. Dr. Betty Oyella Bigombe, Uganda’s Ambassador to Malaysia, who is also accredited to Indonesia.

The forum will highlight Uganda’s rapid growth in the travel sector, mineral and oil & gas development, and digital innovation. Uganda offers significant opportunities in mineral exploration and value-added processing, particularly in sustainable mining practices that support local communities and protect the environment. Investment prospects also exist in mining infrastructure, processing facilities, and energy solutions. In the ICT sector, Uganda is actively promoting industry modernization and the development of technology parks. The forum will serve as a platform for knowledge exchange, joint research, and innovative collaboration between institutions and companies from both countries.

“This forum aims to build bridges—between nations and across industries. Indonesia has a deep appreciation for nature and culture, which is where we see great potential for collaboration in hospitality, tour development, and community-based ecotourism,” Dr. Bigombe added.

The forum will feature structured sessions designed to foster dialogue, exchange ideas, and enable concrete collaboration. The event will begin with opening remarks from government officials of both countries, followed by curated networking sessions, including government-to-government (G2G) and business-to-business (B2B) meetings. It will conclude with a summary of forum outcomes and the formation of cross-sector working groups to follow up on key initiatives.

This forum invites travel industry players, business leaders, investors, and media to participate. It will include in-depth discussions, workshops, and networking opportunities to strengthen cross-country collaboration and unlock new market potential.

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