Local brand introduces alcohol-free, fabric-safe fragrance mist designed specifically for hijabi women

METRO MANILA, PHILIPPINES – June 27, 2025

zoOsh, a proudly local brand based in Metro Manila, today announced the launch of the Philippines’ first Hijab Perfume Mist — a refreshing and fabric-safe fragrance solution specially designed for hijabi women.

What’s New

The zoOsh Hijab Perfume Mist is an alcohol-free, lightweight fragrance that’s safe for all types of hijab fabrics, from delicate chiffon to comfortable jersey. The inaugural collection features two signature scents: Pink Candy, offering a sweet, youthful fragrance, and Blue Blossom, delivering soft, floral freshness. Each mist was crafted not only for fragrance but also to boost confidence and comfort, helping Muslim women feel fresh and empowered throughout the day.

Why It Matters

This launch addresses a significant gap in the Philippine market for Muslim-friendly, fabric-safe fragrances. As modest fashion continues to gain momentum globally and locally, zoOsh positions itself at the forefront of providing halal-conscious, hijabi-centered lifestyle essentials. The product responds to the specific needs of Filipino Muslim women who have long sought fragrance options that align with their religious practices and lifestyle requirements.

Meeting Community Needs

The development of zoOsh Hijab Perfume Mist reflects a growing recognition of the diverse beauty and personal care needs within the Filipino Muslim community. By focusing on fabric safety and halal-friendly ingredients, the brand ensures that users can maintain their fragrance routine without compromising their hijab’s quality or their religious values.

Leadership Perspective

“Alhamdulillah, it’s been our dream to create something that truly speaks to the needs of the hijabi community,” said Sayang Zooshna, Founder of zoOsh. “zoOsh isn’t just a scent — it’s a daily self-care ritual that celebrates our identity, beauty, and freshness.”

Availability and Future Plans

The zoOsh Hijab Perfume Mist marks the beginning of the brand’s commitment to serving the Filipino Muslim community with thoughtfully designed lifestyle products. With two scents launching the collection, the company plans to expand its fragrance offerings based on community feedback and demand.

This press release has also been published on VRITIMES